Tuesday, 14 June 2011

Spreading that Summer Feeling

The eskimosoup events team enjoyed a fantastic trip to Essex during the May Bank Holiday weekend as our “Summer Suitcase” came to Eastgate Shopping Centre.

“The Summer Suitcase”, part of our Retail Centred approach to events gave shoppers the chance to interact with products and learn about the essentials to pack for going away on your jollies.

The events team illuminated the centre (check out how bright the beach-effect carpet was!) with a display, summer tunes and practical style advice from Tina Gill and Amelia Thompson.

Over 17 retailers took part in the event, including Next, Debenhams, Domo Luggage, Barratts, Jane Norman and The Body Shop.

Alongside the ‘holiday style’ element of the event, we also ran a competition which gave passers by the chance to win £500 to spend at Eastgate by correctly guessing the weight of the giant suitcase.

During the two days, over 200 people were engaged with for product advice to directly generate sales and one lucky customer bagged themselves the £500.

Our team really enjoyed working with the Eastgate team and look forward to doing again later in the year.

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