tag:blogger.com,1999:blog-19023657870818967132024-03-18T03:03:47.425+00:00eskimosoup - souper newsAnonymoushttp://www.blogger.com/profile/18197037379199276165noreply@blogger.comBlogger242125tag:blogger.com,1999:blog-1902365787081896713.post-51024736584228321062013-02-13T03:35:00.000+00:002013-02-14T11:43:10.750+00:00Go Big or Go Home!!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtJgyABT2fsgkE2RJjYyu7BfgrzemJhCP-cIeDjP4GFv1bmZCox0sTou1rqfK5SX5qMoKBC_P6_uttZWNA55z2PtVBUZ-igjq7VzpQT-PrJdrWYqcMS1yV31I3x21-fNkj9G7zw7NqjTBO/s1600/rm8jgc820kxxowckgangiat.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="331" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtJgyABT2fsgkE2RJjYyu7BfgrzemJhCP-cIeDjP4GFv1bmZCox0sTou1rqfK5SX5qMoKBC_P6_uttZWNA55z2PtVBUZ-igjq7VzpQT-PrJdrWYqcMS1yV31I3x21-fNkj9G7zw7NqjTBO/s400/rm8jgc820kxxowckgangiat.jpg" width="400" /></a></div>
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It is quite easy to maintain a decent ranking with SEO. People put in some effort for a short period of time get some results then stop. But what if you went above and beyond? You pushed the boundaries and went further than just creating a Blog. “Big Content” as it’s called takes time and effort but you can reap the rewards at the end because the people who have gone for the easy and safe option may have a constant measure of traffic heading to their site, but it won’t really drive sales. <br />
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Google's new algorithms Panda and Penguin are providing us with great opportunities to rank higher through creating great content that people love and share. Yes you still need to do the standard on page SEO and yes back links will still be part of your strategy, however brilliant content is what Google and your prospective customers want to see.<br />
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Big content doesn't sound easy. If it was everyone would do it. Singling yourself out from the rest of the boring, steady traditional SEO techniques will stand you head and shoulders above the competition.<span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: arial, sans, sans-serif; font-size: 10px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;"></span><br />
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Like general content; big content increases traffic but big content can provide more loyalty because people will come back to visit the site. <a href="http://www.eskimosoup.co.uk/web-design-hull">Eskimosoup Web Design in Hull</a> work with a number of clients providing this type of big content - exciting content that is shared throughout the Internet. With time and effort put into your big content it makes it unique to anything else on the web. It creates a widening gap between you and your competition. If you set a high bar for your SEO then it is much tougher for you competitors to jump over.</div>
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Big content means big ideas, general content just depends how much of the same message you distribute across the web. Big content is the quality of the content as well and it is not as expensive as it seems. You have to put more thought, creativity and effort in but that will not always increase the costs you pay. <br />
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In most cases there is a risk of failure. With marketing we try something, we test it and we make a decision on how to improve it for next time.<br />
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Pushing yourself will bring benefits you do not want to be going through the motions. Putting yourself one step ahead of SEO trends will improve your position and minimise the amount of fierce competition you will have. The interest from users will be much more regular and demanding with big content. <a href="http://www.eskimosoup.co.uk/graphic-design-hull">Eskimosoup Graphic Designers In Hull</a> are the people you can trust in terms in SEO.</div>
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<span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: arial, sans, sans-serif; font-size: 10px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;"><br /></span>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-1902365787081896713.post-88932995011127992972013-02-13T03:16:00.002+00:002013-02-14T11:34:11.339+00:00Visual Social Marketing: Heading In The Right Direction<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVHRNobGDISzk7z-DmWel17blAevHEFVPctPgmjYJ3xMKF31-7BgIaDyErR7u63gXrMeqRN3OfzCld_vo9LDmBk4Qgo6H0gRQeGG7_4Ogb9TDMCI2bGtJzvJyNrpPblpfV9eoBYpAM8A6L/s1600/social-media-goes-visual.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVHRNobGDISzk7z-DmWel17blAevHEFVPctPgmjYJ3xMKF31-7BgIaDyErR7u63gXrMeqRN3OfzCld_vo9LDmBk4Qgo6H0gRQeGG7_4Ogb9TDMCI2bGtJzvJyNrpPblpfV9eoBYpAM8A6L/s400/social-media-goes-visual.png" width="353" /></a></div>
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Smaller, local businesses still need to continue with their traitional SEO and done Marketing, but also include work with social media, local SEO
and Pinterest. To target small businesses; using this new mix of
marketing will help local businesses find suitable targets.</div>
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The rise of Visual Social Media</div>
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The Internet is still growing at an incredible pace and to keep up with modern marketing techniques local businesses should consider visual social marketing from
social media. Applications like Pinterest, Facebook, Twitter, Tumblr and
Instagram is now the next high priority in online marketing. More and more we are seeing purchase decisions that have been influenced by online referrals, that is people like you and me who have rated or made comments on the product and service, rather than big spend messages from corporate , branded marketing messages. </div>
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Clearly
companies want to ‘hang-out’ were their target market is, so for
example if you are targeting women, then Pinterest is the place to be
with 79% of the total usage is by women. </div>
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Phones dominating the market</div>
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Mobile
phones are key to marketing. Most people have their phones with them or
within reach every day and most text messages are read within a couple
of minutes of receiving it. Businesses need to have a “responsive” web
design that helps websites work equally well on every platform and
device such as PC’s, laptops, tablets and smart phones. A responsive web
design from <a href="http://www.eskimosoup.co.uk/graphic-design-hull">Eskimosoup Graphic Design in Hull</a>
uses media queries to figure out what device it is being displayed on
and thus the images and content will adjust to fit the format it is on,
for example if you decrease the size of your browser window, the images
and text will not stay the same size, the layout will shrink which still
allows the content to be seen.</div>
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To Compete in the future</div>
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For small businesses to compete in the future there are a few key things they need to do:</div>
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1:
If you haven’t already started using Pinterest get going otherwise you
will be playing catch up and that’s something small businesses can not
afford to do.</div>
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2: Businesses need to experiment with social media and see what works and what doesn’t for their company</div>
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3: If people can relate to you and your brand they are more
likely to use your company.</div>
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4: Visual Media is so important: We have so little time these days to read huge amounts of text, most of don't even want to. We want information quick and it has to be easily absorbed. It makes sense that marketing efforts
should be moved in to a visual medium as so many us can process visual information so much quicker than pages of text. It is evident that video is
already being ranked more highly in search results and can often be seen ranking higher than text results. With
videos comes great brand awareness and a sense of trust with potential clients.
By creating a 2 minute clip using an HD camera or webcam companies can
produce excellent online video content. <a href="http://www.eskimosoup.co.uk/seo-packages-hull">Eskimosoup SEO Hull</a> can be a great help to your company in terms of SEO marketing your content.<span style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: black; display: inline !important; float: none; font-family: arial, sans, sans-serif; font-size: 10px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px;"></span></div>
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Unknownnoreply@blogger.com74tag:blogger.com,1999:blog-1902365787081896713.post-83356662688780771342012-08-08T10:52:00.001+01:002012-08-08T10:53:32.119+01:00Our blog has moved!Hi there - just in case you wondered why activity on Souper News has dramatically halted, fear not we are are busy as ever and now hosting our new on our <a href="http://www.eskimosoup.co.uk">main website</a> - please do check it out. Thanks!eskimosouphttp://www.blogger.com/profile/17290302630418749624noreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-34906493952206033132012-06-01T16:48:00.001+01:002012-06-01T16:52:09.142+01:00Souper celebrations!<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-3ggBPfQ6-6U/T8jhOSuYLAI/AAAAAAAAAUw/HM_dE-03_jw/s1600/Souper+Friday.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-3ggBPfQ6-6U/T8jhOSuYLAI/AAAAAAAAAUw/HM_dE-03_jw/s200/Souper+Friday.jpg" width="200" /></a></div>
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Souper Friday is live just in time for a lovely long Diamond Jubilee weekend!</div>
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This edition looks at a "farm to fork" philosophy, advice on how giving back is the new way forward, a sneaky peek at our new look website, and a competition to win something very sweet indeed.</div>
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<a href="http://www.eskimosoup.co.uk/souper_friday/1_june_2012/index.html" target="_blank"><b></b></a><b><a href="http://www.blogger.com/blogger.g?blogID=1902365787081896713" target="_blank">Read Souper Friday here</a></b> and please do share with anyone who enjoys all things awesome. If you'd like it sent direct to your inbox from now on, simply <a href="mailto:richsutherland@eskimosoup.co.uk?Subject=Please%20send%20me%20Souper%20Friday" target="_blank">email Account Manager Rich Sutherland</a>.</div>
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Now we'd like to wish you a souper weekend and a right royal Diamond Jubilee celebration. And if you're in the Cottingham area, perhaps we'll see you at the eskimosoup stage at the Springboard Festival - we'll be the ones singing along and pretending we know all the words. ;-)</div>
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See you again soon!</div>
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<br /></div>Unknownnoreply@blogger.com0Silvester St, Hull, Kingston upon Hull HU1, UK53.746693274110115 -0.3373575210571289153.746399774110117 -0.33797452105712888 53.746986774110113 -0.33674052105712893tag:blogger.com,1999:blog-1902365787081896713.post-66700516095342310762012-05-23T17:27:00.000+01:002012-05-23T17:29:41.504+01:00A shared journey<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-wL1Ewe9Y7vE/T70OknyZyWI/AAAAAAAAATs/qZ0dnQovDZg/s1600/547653_407568222588657_392583280753818_1671726_1112730802_n.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-wL1Ewe9Y7vE/T70OknyZyWI/AAAAAAAAATs/qZ0dnQovDZg/s200/547653_407568222588657_392583280753818_1671726_1112730802_n.jpg" width="200" /></a></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We at eskimosoup offer top-notch marketing solutions, design, websites, events, copywriting and business strategies, but we still learn things along the way thanks to the projects we manage and the clients we work with. <a href="http://www.1in4ofus.co.uk/" target="_blank">Time to Change Hull</a> is an excellent example. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Communicating the message that <b>1 in 4 of us will experience mental health problems in our lifetimes</b>, this NHS Hull campaign encourages people to know the facts, to support their friends, family and coworkers, and perhaps most importantly, to talk about the subject openly and free of social taboo.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We're currently having videos produced that look at mental health in different ways. One that's available to watch now is <a href="http://www.youtube.com/watch?v=dH4SVtiswc4" target="_blank">an interview with Pete Haslam</a>, a local writer and radio presenter, who shares his experiences of mental health problems and explains the actions he's taken in order to still enjoy his life. Meanwhile, 'The Pub Chat' has a humorous script written by eskimosoup's Rich Sutherland, which sees two everyday Hull blokes demonstrating how a simple conversation can achieve more than you may think.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We want to get as many views as possible in order to spread this valuable message, so please do view, like, share, post and/or tweet if you get a spare few minutes.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Once you've done that, perhaps you could also take a moment to think about whether someone you know might benefit from a chat over a coffee or a pint. Even a phone call, email or text message can make a huge difference to a person's life, it's being there for them that matters.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Let's end mental health discrimination together.</span><br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/PHkxlJR8o94?feature=player_embedded' frameborder='0'></iframe></div>
<br />Unknownnoreply@blogger.com0Silvester St, Hull, Kingston upon Hull HU1, UK53.746712307796642 -0.3374004364013671953.746125307796639 -0.3386344364013672 53.747299307796645 -0.33616643640136717tag:blogger.com,1999:blog-1902365787081896713.post-23781008993485288442012-05-14T11:17:00.000+01:002012-05-14T11:20:09.684+01:00Très sophistiquè - A Brand Spotlight by Craig Cawkwell<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<a href="http://2.bp.blogspot.com/-zmIYSxJEuOk/T7Dbb8cVciI/AAAAAAAAASk/XDPKCwLqDBY/s1600/Stella+Artois.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-zmIYSxJEuOk/T7Dbb8cVciI/AAAAAAAAASk/XDPKCwLqDBY/s200/Stella+Artois.jpg" width="121" /></a><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Stella Artois has a
rich advertising history, having produced some of the most memorable campaigns
in recent years. However, negative connotations with the brand in 2007 led to a
complete reform in communications targeted towards UK consumers. The turnaround
was impressive and has resulted in a brand image that can only be described as
‘très sophistiquè’ (my attempt at French).</span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">From 1982-2007, all
Stella Artois communications within the UK centred on the slogan ‘Reassuringly
Expensive’ – a campaign produced by Frank Lowe. This in itself was an extremely
bold and clever campaign, choosing to turn a substantial negative (a higher
price due to the greater duty on high-alcohol beverages in the UK) into a
positive, by assuring customers that the higher price represented greater
‘quality’ than cheaper alternatives. </span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Early
communications were primarily print ads, but in 1990 a chance viewing of <i>Jean
de Florette </i>(a French historical
drama) led one of Lowe's creative directors to pen a script based on a
similar concept. The resulting television and cinema advertisement, <i><span style="color: black; text-decoration: none;">Jacques de Florette</span></i>,
proved immensely popular and formed the basis for a series of award-winning
adverts produced between 1991 and 2001, including <a href="http://www.youtube.com/watch?v=uZwUCtTLUyE" target="_blank"><i><span style="color: black; text-decoration: none;">Good Samaritan</span></i></a>,
<a href="http://www.youtube.com/watch?v=Y7NxsZVLeWM" target="_blank"><i></i></a><i><a href="http://www.blogger.com/blogger.g?blogID=1902365787081896713" title="Last Orders (advert) (page does not exist)"><span style="color: black; text-decoration: none;">Last Orders</span></a></i>
and <a href="http://www.youtube.com/watch?v=msFh08ZsE48" target="_blank"><i><span style="color: black; text-decoration: none;">Returning Hero</span></i></a>.
These ads were extremely popular due to
their successful fusion of humour and beautifully shot imagery and remain
extremely influential today.</span></span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/xuYVq8M7ybs?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Despite the long
running success of the ‘Reassuringly Expensive’ campaign, Stella Artois’ image
started to drastically change in the eyes of British consumers. Due to its
higher alcohol content, Stella Artois developed a reputation for making its
drinkers aggressive. This, coupled with the brand’s popularity amongst football
hooligans and binge-drinkers, meant that violence soon became associated with
the brand, eventually earning Stella Artois the unwanted nickname of
‘Wife-Beater’. This was of course extremely detrimental to the brand and
highlighted the necessity for Stella Artois to produce a campaign which would
remove these negative associations.</span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">The brand’s initial
response was to drop the word ‘Stella’ (the UK’s adopted slang term for the
lager) from its communications and remove the slogan ‘Reassuringly Expensive’.
In 2008 the brand then chose to release a campaign aimed at informing customers
that only four ingredients were used to make the lager. However, this did
fairly little to remove the negative stereotype associated with the product.</span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">As a result, the
‘She is a thing of beauty’ campaign was produced, which helped reposition the
brand as cool, elegant, and sophisticated – a far cry from anything associated
with angry drinkers and wife-beating. The first set of TV ads focused on the Stella
Artois chalice, something which now personifies the brand ethos. Throughout the
campaign, the importance of preparation was highlighted, with the nine-step pouring
ritual being likened to a beautiful woman getting ready before an evening out. </span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"><a href="http://www.youtube.com/watch?v=AKpiYTRNsh8"><br /></a></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">As new products
were launched within the Stella brand, a similarly elegant, sophisticated
styled advertising strategy was used, helping to sustain this new found ‘chic’
personality. This is demonstrated no more so than in the ads for Stella Artois
4% which have firmly established the brand as being too-cool-for-school. These
ads all generally follow the same story – everyday guy (although he is always
ruggedly handsome) is ‘filtered’ three times, each time becoming more suave,
debonair and cool. However, it is the way in which these ads are created which
has made them irresistible to the audience. The sixties aesthetic provides the
visually stunning, ultra-sophisticated theme (which works extremely well both
on TV / Cinema spots and Outdoor) whilst the lavish locations and excessively
attractive leads serve to keep the audience interested. Finally, this is topped
off by the sexy French voiceover which delivers the metaphoric tagline ‘Triple
Filtered with a Smooth Outcome’. </span></span></div>
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<br /></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/n2ZPAR5cBpA?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"><a href="http://www.youtube.com/watch?v=n2ZPAR5cBpA"><br /></a></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">More recent Stella
Artois products have also adopted the overarching brand’s smooth and
sophisticated personality. Firstly, the campaign for Stella Artois Cidre once
again utilised a sixties feel, this time presenting the ultra cool Le Président
cheekily explaining to British consumers that it is not Cider, <a href="http://www.youtube.com/watch?v=xOX3JA7E1RM" target="_blank">it is Cidre</a>.
These ads are again extremely strong visually, carrying forward the now well
established tradition of Stella Artois communications.</span></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Another of the
brand’s new products, Stella Artois Black, has taken the idea of strong visuals
one step further by staging a number of live role-play events, the latest being
‘Black Diamond’ – a live version of a classic film noir movie set in sixties
Paris, engaging attendees by making them part of the story </span></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Uk8jdqR7gNs?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"></span></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">It can be safely
assumed that despite very few negative stereotypes ever fully disappearing, the
recent campaigns by Stella Artois have proved how influential well-thought out
communications can be in altering public opinion.</span></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Now that’s a smooth
outcome!</span></span></div>Unknownnoreply@blogger.com0Silvester St, Hull, Kingston upon Hull HU1, UK53.746636172998784 -0.3374218940734863353.746049172998781 -0.33865589407348634 53.747223172998787 -0.33618789407348632tag:blogger.com,1999:blog-1902365787081896713.post-72491440226258024242012-04-30T09:06:00.004+01:002012-05-03T15:36:41.828+01:00Opportunities to work with eskimosoupeskimosoup are recruiting to help us deliver on a range of exciting marketing campaigns. Specifically, we are looking to appoint for the following positions:
<br>
<br>
<b>Social Media Marketer</b>
A charismatic communicator with a keen interest in social media and marketing.
Flexible working hours. Pay rate dependent upon experience and ability.
<br><br>
<b>Events Team Leader</b>
An enthusiastic customer facing team player capable of working independently, making decisions and managing a small team of colleagues.
Flexible working hours. Pay rate dependent upon experience and ability.
<br><br>
<b>Direct Marketing Coordinator</b>
A well organised and driven candidate with the strong written and verbal communications skills required to develop and deliver marketing campaign work.
Flexible working hours. Pay rate dependent upon experience and ability.
<br><br>
To express your interest in these roles, please <a href="mailto:john@eskimosoup.co.uk">email John Gilbert</a> and provide a summary of why you feel you would be an awesome addition to the eskimosoup team by 12pm on Friday 18th May.
<br><br>
We hope to hear from you :-)eskimosouphttp://www.blogger.com/profile/17290302630418749624noreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-48485710084121329482012-04-16T10:50:00.000+01:002012-04-16T10:50:04.908+01:00Promoting physical and mental health<div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><a href="http://2.bp.blogspot.com/-q1sBJxFXJ3k/T4voWT7-5DI/AAAAAAAAASY/Cv7o-Z3jEGg/s1600/HRJ+Hull+Marathon+logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="146" src="http://2.bp.blogspot.com/-q1sBJxFXJ3k/T4voWT7-5DI/AAAAAAAAASY/Cv7o-Z3jEGg/s400/HRJ+Hull+Marathon+logo.jpg" width="400" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><a href="http://www.hullmarathon.com/" target="_blank">The Hugh Rice Jewellers Hull Marathon</a> of Easter Sunday, 8th April, proved a huge success, with around 1,500 people squeezing into their best Lycra to run the 26 miles through Hull, Hessle and twice across the Humber Bridge.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Organised by <a href="http://www.torocsc.com/" target="_blank">Toro CSC Events</a>, the route took in numerous local landmarks, such as The Deep, the KC Stadium and the picturesque Marina, and the weather offered a perfect combination of cool breeze, occasional sunshine and the odd light shower to give the runners unscheduled rehydration.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">With local family business <a href="http://www.hughrice.co.uk/" target="_blank">Hugh Rice Jewellers</a> as the headline sponsor, each of the ten route zones were also backed by local organisations:</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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</style> <![endif]--> <div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 1 (City Centre) - <a href="http://www.wilberforce.ac.uk/" target="_blank">Wilberforce Sixth Form College</a></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 2 (Anlaby Road) - <a href="http://www.1in4ofus.co.uk/" target="_blank">Time to Change Hull</a></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 3 (Boothferry Road) - <a href="http://www.davidlloyd.co.uk/" target="_blank">David Lloyd Leisure </a></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 4 (Humber Bridge) - <a href="http://www.ststephens-hull.com/" target="_blank">St Stephen's </a></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 5 (Hessle) - <a href="http://www.eskimosoup.co.uk/" target="_blank">eskimosoup </a> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 6 (Hessle Road) - <a href="http://www.taxassist.co.uk/" target="_blank">TaxAssist Accountants </a></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 7 (Arena) - <a href="http://www.hughrice.co.uk/" target="_blank">Hugh Rice Jewellers</a></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 8 (Marina) - <a href="http://www.cspencerltd.co.uk/" target="_blank">Spencer</a></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 9 (Victoria Dock) - <a href="http://www.vikingfm.co.uk/charity" target="_blank">Cash for Kids</a></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black; font-family: Arial; line-height: 150%;">Zone 10 (Old Town and Museum Quarter) - <a href="http://www.classlane.co.uk/" target="_blank">Classlane Media</a></span></span><span style="font-family: Arial; font-size: 12pt; line-height: 150%;"></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black;">The marathon also saw the launch of our <a href="http://www.facebook.com/1in4ofus" target="_blank">Time to Change Hull</a> campaign for NHS Hull, which aims to reduce mental health stigma and get people talking. To really grab the public's attention, our Bubbleheads made their first appearance: spreading the word that <b>1 in 4 of us will experience mental health problems in our lifetimes</b>, they certainly stood out in their brightly coloured morpshuits, and a second team was in place to chat to fascinated spectators about mental health and this exciting campaign.</span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; text-align: justify;"><br />
</div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-Q9c5wtMsJYQ/T4vnvcC35II/AAAAAAAAASI/LTErWwL_k3w/s1600/Batman.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="241" src="http://2.bp.blogspot.com/-Q9c5wtMsJYQ/T4vnvcC35II/AAAAAAAAASI/LTErWwL_k3w/s320/Batman.JPG" width="320" /></a></td></tr>
<tr style="font-family: Arial,Helvetica,sans-serif;"><td class="tr-caption" style="text-align: center;">The Bubbleheads with Batman (AKA Aaron Howlett) </td></tr>
</tbody></table><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="color: black;">Check out <a href="http://www.1in4ofus.co.uk/" target="_blank">www.<b>1</b>in<b>4</b>ofus.co.uk</a> to see how you can help end mental health discrimination. And make sure to keep checking the <a href="http://www.hullmarathon.com/" target="_blank">Hull Marathon</a> website for information about next year's edition - will you be taking part? Tweet us at <a href="http://twitter.com/eskimosoup" target="_blank">@eskimosoup</a> to let us know.</span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; text-align: justify;"><br />
</div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-HUzvkPKhVEY/T4voCSm7-1I/AAAAAAAAASQ/GxZovClye4c/s1600/1+in+4+postcard.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="290" src="http://3.bp.blogspot.com/-HUzvkPKhVEY/T4voCSm7-1I/AAAAAAAAASQ/GxZovClye4c/s400/1+in+4+postcard.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial,Helvetica,sans-serif;">Let's end mental health discrimination together.</span></td></tr>
</tbody></table><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"></span></div>Unknownnoreply@blogger.com0Kingston upon Hull, UK53.746638415998284 -0.3373307870331245853.699760915998283 -0.42792028703312457 53.793515915998285 -0.24674128703312459tag:blogger.com,1999:blog-1902365787081896713.post-51979580761271725062012-03-21T16:47:00.000+00:002012-03-21T16:47:05.577+00:00Old Spice: "…I'm on a horse."<!--[if !mso]> <style>
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<div class="MsoNormal" style="line-height: 150%; text-align: center;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"><b>A Brand Spotlight by Craig Cawkwell </b></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"> </span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-l3TRfKJZCwg/T2oE-CggO7I/AAAAAAAAAR4/l7Z1DJCg7FE/s1600/Old+Spice.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="http://4.bp.blogspot.com/-l3TRfKJZCwg/T2oE-CggO7I/AAAAAAAAAR4/l7Z1DJCg7FE/s400/Old+Spice.jpg" width="400" /></a></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Despite being adored by granddads across the planet, there is no doubt that Old Spice was a brand in need of a serious facelift. And who better to do this than the perfect male!? ‘Ladies, meet… the man your man can smell like.’</span><span style="font-family: Arial; line-height: 150%;"> A hugely popular TV campaign successfully translated into a social media phenomenon has completely rejuvenated the Old Spice brand and made its products once again desirable to younger consumers.</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Founded in 1934, Old Spice produced shaving soap and aftershave lotion, marketed with a traditional nautical theme. Despite being relatively successful in its early years, sales of Old Spice began to decline, with young consumers in the 80s beginning to view the brand as old-fashioned, outdated and smelling-like-old-man! Indeed the idea of smelling like your dad was something which wasn’t particularly appealing to the market that Old Spice was targeting. </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">In 1990, Old Spice was acquired by P&G who set about transforming the small, stagnating brand into a men’s personal care powerhouse. This involved refocusing its marketing messages on performance via the ‘Prove-it’ campaign, which challenged buyers to use the product and get their money back if they were not satisfied. They also realised that due to the stigma attached to the brand by males 25-45 (who remembered the pungent smell of their dad’s generously-applied Old Spice aftershave), they would be more successful in targeting younger consumers. P&G therefore set about a number of grass-root marketing activities, handing out samples at schools and colleges and sponsoring youth-orientated events.</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">This concentrated activity, coupled with TV ads featuring young sporting celebrities, led Old Spice to become extremely competitive within the male teen personal care market, edging out Right Guard as the top teen brand in 2001. However, it was in the late 2000s when Old Spice began to experience colossal growth thanks to some humorous campaigns developed by Weiden+Kennedy.<span> </span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">In 2007 the ‘Experience is Everything’ campaign was launched. A twist upon the preceding campaign, Old Spice embraced its heritage with humour and double entendres in order to establish the brand as an authority when it comes to the ‘experiences’ which young males seek. The first TV ad featured Bruce Campbell nonchalantly strolling around his lavish study, explaining the importance of experience in the form of one long sexual innuendo ‘If you have it, you don’t need it. If you need it, you don’t have it. If you have it, you need more of it.’</span></span></div><span style="font-size: small;"><span style="background: none repeat scroll 0% 0% yellow; font-family: Arial; line-height: 150%;"></span><span style="font-family: Arial; line-height: 150%;"></span></span> <div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Af1OxkFOK18?feature=player_embedded' frameborder='0'></iframe></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">A number of humorous ads followed Bruce Campbell, with Patrick Neil Harris appearing as a parody of his <a href="http://www.youtube.com/watch?v=1hAXRvrGsmY">Doogie Howser M.D.</a> character and Terry Crews appearing in a number of TV and online ads. </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">It was, however, a few years later in 2010 that ‘the man that your man could smell like’ ad helped double sales of Old Spice body wash. P&G realised that a massive proportion of Old Spice’s customer base was females who bought products for their partners. Therefore, they commissioned a campaign to be produced which was aimed predominantly at women. However, the result was something that definitely appealed to both sexes! Men wanted to be him, women wanted to be <i>with</i> him. He was… the Old Spice Guy (or Isaiah Mustafa if you felt the need to know his real name). The first ad featuring the Old Spice Guy consisted of him basically explaining to women (whilst travelling seamlessly through a number of exotic locations and poses) that their man could never be as handsome, chivalrous, generous, caring or smooth as him, but they could smell like him… if they use Old Spice! The strapline ‘Smell like a man, man’ then appears on screen as Isaiah strikes the ultimate manly pose of holding a bottle of Old Spice… whilst straddling a noble steed.</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/owGykVbfgUE?feature=player_embedded' frameborder='0'></iframe></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="background: none repeat scroll 0% 0% yellow; font-family: Arial; line-height: 150%;"><br />
</span><span style="font-family: Arial; line-height: 150%;"></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">The Old Spice Guy was an instant hit. However, the TV ads were just the beginning of what turned out to be one of the most impressively run campaigns of the last decade. Due to his popularity, numerous people began discussing the Old Spice Guy across the web on various platforms such as <a href="https://twitter.com/#%21/OldSpice">Twitter</a>, YouTube and Reddit. In an unprecedented move, Weiden+Kennedy chose to engage these people directly and recorded Isaiah’s individual responses to fans in the form of 30-second YouTube videos. This allowed the brand to humorously communicate with potential customers on an extremely personal level, something which hadn’t really been done before. These videos went viral on a gigantic scale, generating 40 million views within the first week, with <a href="http://www.youtube.com/user/OldSpice">Old Spice on YouTube</a> becoming the all-time most viewed channel. As a result, sales of Old Spice products went up by an amazing 107%, with their body wash product becoming #1 body wash brand for men.</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><span style="font-size: small;"><span style="background: none repeat scroll 0% 0% yellow; font-family: Arial; line-height: 150%;"></span><span style="font-family: Arial; line-height: 150%;"></span></span> <div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/js9d48G9HSI?feature=player_embedded' frameborder='0'></iframe></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;"></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Continuing the humour and heavy emphasis on social media, Terry Crews has once again been recruited for Old Spice’s current campaign ‘Smell is Power’. This campaign is breaking new ground by showing Old Spice invading other P&G owned brands because ‘Old Spice Body Spray is too powerful to stay in its own commercial!’ This includes Terry bursting through the wall during an ad for <a href="http://www.oldspice.com/videos/video/56/bounce/">Bounce Dryer Bars</a> and his head smashing upwards through a box of <a href="http://www.oldspice.com/videos/video/54/charmin/">Charmin Toilet Wipes</a>! This is obviously an intelligent way for P&G to gain dual exposure for its products whilst maintaining the powerful message that SMELL IS POWER!!!</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial; line-height: 150%;">Keep an eye out for Terry bursting through a wall or toilet near you!</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/gGJtPE-IOY4?feature=player_embedded' frameborder='0'></iframe></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: small;"><span style="background: none repeat scroll 0% 0% yellow; font-family: Arial; line-height: 150%;"><a href="http://www.oldspice.com/videos/video/57/bowling/"></a></span><span style="font-family: Arial; line-height: 150%;"></span></span></div>Unknownnoreply@blogger.com0Kingston Upon Hull, UK53.746663794278213 -0.3373415158691841553.699786294278212 -0.42793101586918414 53.793541294278214 -0.24675201586918416tag:blogger.com,1999:blog-1902365787081896713.post-3577521137972167672012-03-09T16:35:00.000+00:002012-03-09T16:35:07.077+00:00Cyril the Cig has been up to his dirty tricks again!<div style="font-family: Arial,Helvetica,sans-serif;"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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</style> <![endif]--> </div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><a href="http://2.bp.blogspot.com/--j-8zFafcQQ/T1ov8SnKTzI/AAAAAAAAAPU/-9FV2a9qQiI/s1600/Cyril+the+Cig.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/--j-8zFafcQQ/T1ov8SnKTzI/AAAAAAAAAPU/-9FV2a9qQiI/s320/Cyril+the+Cig.JPG" width="161" /></a><span style="font-size: small;"><span style="line-height: 150%;">He's been turning up at regional games and trying to make people follow him, but Cyril got more than he bargained for at every game, with matchgoers uniting to boo and jeer him off the pitch.</span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;"> </span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;"><b>Commit to Quit</b> helps people to bin the cigs whilst supporting their team, with fans pledging to quit as part of an online league table.</span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;"> </span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;">Our Account Director, <a href="http://www.twitter.com/RichQuelch" target="_blank">Rich Quelch,</a> explained why this campaign is so important: </span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;"> </span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;">"It's about raising awareness of the effects of smoking and making people realise that it's actually very easy to quit. There's so much free help and advice out there and so many people to share the journey with. We've had huge support from Hull City, Hull KR, Hull FC and Scunthorpe United, and their followers have made them all very proud."</span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;"> </span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;">At the Hull City vs. Leeds United match, Roary the Tiger proved that being fit, strong and healthy is a far better way of enjoying life by playfully pinning Cyril to the ground for the cheering crowd.</span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;"> </span></span></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;">The Commit to Quit roadshow visited Hull, North Ferriby, Bridlington and Scunthorpe, spreading the word and encouraging people to stop smoking. The website<b> </b>is available for smokers to quit and non-smokers to help them do it: </span></span><a href="http://www.commit-to-quit.co.uk/"><span style="font-size: small;"><span style="line-height: 150%;"><b>www.commit-to-quit.co.uk</b></span></span></a></div><div style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="line-height: 150%;"> </span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; text-align: center;"><span style="font-size: small;"><b>Remember:</b> <b>After just one year of not smoking, your risk of suffering a heart attack is halved. On top of that, you will have saved an average of £2,372! </b></span></div>Unknownnoreply@blogger.com0Kingston Upon Hull, UK53.746777996348186 -0.3374917195740181353.695935496348184 -0.42808121957401812 53.797620496348188 -0.24690221957401814tag:blogger.com,1999:blog-1902365787081896713.post-1312894558973322242012-03-06T10:49:00.001+00:002012-03-06T10:53:06.722+00:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggEn_VAlGh1akyUG_ftkgc46WggBAffs1dMUIicAyR72YD-niulIBzFcWEZ_jRy7Zztv4L3VE8UqRdrLceZ0OKryG8PbBfiOnqr9HXjgj_GYTzNHMHz12E4kq0M86ljwlnbn03-r3IqaM/s1600/Cyril+the+Cig+with+Andy+Dawson+and+Vito+Mannone.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 315px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggEn_VAlGh1akyUG_ftkgc46WggBAffs1dMUIicAyR72YD-niulIBzFcWEZ_jRy7Zztv4L3VE8UqRdrLceZ0OKryG8PbBfiOnqr9HXjgj_GYTzNHMHz12E4kq0M86ljwlnbn03-r3IqaM/s320/Cyril+the+Cig+with+Andy+Dawson+and+Vito+Mannone.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5716734712940919906" /></a><br /><br />eskimosoup are committed to a busy couple of weeks to promote a regional campaign commissioned as part of the National No Smoking Day 2012 programme.<br /><br />The “Commit to Quit” campaign sees NHS Hull, NHS East Riding and NHS North Lincolnshire join forces with Hull City, Hull FC, Hull KR and Scunthorpe United to help supporters stop smoking and recognise that smoking is not the social norm in our area.<br /><br />The campaign will use a number of activities to ensure awareness is raised around the Commit to Quit campaign and No Smoking Day, which takes place next Wednesday.<br /><br />To answer any questions and give fans information on the NHS Stop Smoking services, the Commit to Quit team will be at the at the KC Stadium tonight as Hull City play Leeds Utd. Visiting Bridlington next Monday and Scunthorpe next Wednesday, so make sure you keep an eye out for campaign mascot Cyril the Cig.<br /><br />These road shows will also inform people about the live league table, which everyone can play a huge part in.<br /><br />Cyril made an appearance at Hull FC Vs Wakefield Wildcats on Sunday with the club fully behind the campaign; James Clark, head of communications, media and marketing at Hull FC, said: “We are a firm believer in working with the local NHS to send poignant health messages to our loyal supporters and we want them to understand there is support and advice available in the city.<br />“I’m sure there will be plenty of friendly rivalry and competition between all sets of fans from each club and plenty of ‘healthy’ banter, with a serious underlying health message of quitting smoking.”<br /><br />For more information on the campaign and how you can support your club, visit <a href="http://www.commit-to-quit.co.uk">www.commit-to-quit.co.uk</a> and enter the live league table of pledgers and make your team proud. <br />You can also follow <a href="http://twitter.com/commit_to_quit">@commit_to_quit</a> on Twitter for updates.eskimosouphttp://www.blogger.com/profile/17290302630418749624noreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-71713815917979789812012-02-16T10:32:00.007+00:002012-02-16T10:42:32.203+00:00eskimosoup Grows International Business<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTdfswRJcOBQvIrBtSXFMPvvem5vT4GJsTQXKqZDgPhu6ZDI0c2L6Uk2dD-1Wb2EFb1FN2aq6Ilqy1o1H95x-J0FCXqUY57JxbJQe3x8cJURy24wtiRwL_BNa1DAX6ldcNF5KtQG3L5j8/s1600/Chris+Middleton%252C+John+Gilbert+and+Rich+Quelch.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 210px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTdfswRJcOBQvIrBtSXFMPvvem5vT4GJsTQXKqZDgPhu6ZDI0c2L6Uk2dD-1Wb2EFb1FN2aq6Ilqy1o1H95x-J0FCXqUY57JxbJQe3x8cJURy24wtiRwL_BNa1DAX6ldcNF5KtQG3L5j8/s320/Chris+Middleton%252C+John+Gilbert+and+Rich+Quelch.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5709681771262847122" /></a><br /><span style="font-weight:bold;"><br />Hull-based marketing team eskimosoup has restructured to support their continued business growth of e-learning services amongst an overseas client base.</span><br /><br />Based in Hull city centre, eskimosoup has seen year-on-year growth in turnover since their merger with two other companies in 2008. The company’s client base includes e-commerce businesses and retail operations, whilst approximately half of their business comes from NHS trusts across the north of England.<br /><br />In addition to providing core marketing, design and web development services, the team has over the past three years developed an online health and safety training and management system named Safeon. Safeon’s asbestos awareness training and their “world first” confined space training packages are being used by blue chip clients in the Middle East and at sites across Europe. In a move to help the company maximise this opportunity for significant growth, former managing director of eskimosoup Chris Middleton has taken strategic lead of Safeon with a view to maximising its global potential.<br /><br />To ensure that eskimosoup can continue to grow whilst maintaining quality; John Gilbert has become eskimosoup’s Managing Director, whilst former marketing manager, Rich Quelch has been promoted to Account Director.<br /><br />Chris Middleton, speaking about his change in role said: “After a lot of hard work and determination we are now at a point where our online learning platform is being adopted by some of the largest companies in Europe with sites around the world. To pursue this exciting opportunity it is essential that Safeon becomes a company in its own right with a dedicated leadership team.”<br /><br />“In order to look after the clients and employees of eskimosoup that got us to this point in the first place; John, Rich and the team are ideally placed to focus on how we can continue to provide the very best of service to the very best of clients.”<br /><br />eskimosoup are relocating to larger offices in June and will in the same month be using their communications sponsorship of Humber Business Week as a platform to launch their next generation of mobile application products.<br /> <br /><br /><span style="font-style:italic;">Links:</span><br /><a href="http://www.eskimosoup.co.uk">eskimosoup</a><br /><a href="http://www.safeon.co.uk">Safeon</a>eskimosouphttp://www.blogger.com/profile/17290302630418749624noreply@blogger.com1tag:blogger.com,1999:blog-1902365787081896713.post-34988182998853983522012-01-24T15:56:00.001+00:002012-01-24T16:03:56.764+00:00Change in the Air?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0XF63UiCaokg2XXN4fNDbUV2FNUdUn9Il4aE-PY0GpCGk5UJBAkuD4qwbvMsmRKe3QI7pas1Nzab9LUFKKVFByogKt7vJ5AtCqydYvJbWD1jHLAA_lb_x3i3mQvUWHXXIchB-zzaRlR8/s1600/Leeds+Lets+Change.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 227px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0XF63UiCaokg2XXN4fNDbUV2FNUdUn9Il4aE-PY0GpCGk5UJBAkuD4qwbvMsmRKe3QI7pas1Nzab9LUFKKVFByogKt7vJ5AtCqydYvJbWD1jHLAA_lb_x3i3mQvUWHXXIchB-zzaRlR8/s320/Leeds+Lets+Change.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5701229114276202722" /></a><br />The eskimosoup team has been working hard on preparations to launch a major new initiative from NHS Leeds that helps local people engage with a range of healthy lifestyle services.<br /><br />Leeds Let’s Change is a package of services promoted through a central website developed in order to provide an accessible information hub which is easy to use and can quickly show what health living services are available across the city.<br /><br />As well as developing the website and brand, eskimosoup’s marketing team are running a programme of community events and partnerships to introduce the initiative to individuals at key areas of the city. This commences on Saturday when the team will be present at White Rose Shopping Centre engaging with the public to answer questions and introduce the services available.<br /><br />For more information visit <a href="http://www.leedsletschange.co.uk">www.leedsletschange.co.uk</a>eskimosouphttp://www.blogger.com/profile/17290302630418749624noreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-60719780815738588952012-01-03T12:35:00.001+00:002012-01-03T12:36:01.495+00:00And we're back in the room...<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">...or rooms. The rooms of the eskimosoup building. :)</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">We hope that you had a lovely Christmas filled with chocolate scoffing, DVD watching and fun with friends and family. Perhaps even a bit of karaoke? Whatever floats your boat!</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Happy New Year to all of our readers and we'll see you again VERY soon with news, updates, shout outs, Brand and Team Spotlights and all sorts of other shenanigans.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">In the meantime, why not follow our tweets?</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://twitter.com/eskimosoup" target="_blank"><img border="0" height="195" src="http://3.bp.blogspot.com/-473EX5ezDXI/TwL0w2NTABI/AAAAAAAAAO4/_rzcNAQyuHI/s200/twitter-logo.jpg" width="200" /></a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">All the best for 2012, </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>The Souper Team</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"></div><div class="MsoNormal" style="line-height: 150%;"><span style="font-family: Arial; font-size: 10pt; line-height: 150%;"><a href="http://www.eskimosoup.co.uk/web/about"><b><span lang="EN-US" style="color: #fe6e00; text-decoration: none;">eskimosoup</span></b></a></span><span lang="EN-US" style="font-family: Arial; font-size: 10pt; line-height: 150%;"> is:</span></div><div class="MsoNormal" style="line-height: 150%;"><b><span lang="EN-US" style="color: #fe6e00; font-family: Arial; font-size: 10pt; line-height: 150%;"><a href="http://www.eskimosoup.co.uk/">A Hull Marketing Agency<span style="font-weight: normal;"></span></a></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b><span lang="EN-US" style="color: #fe6e00; font-family: Arial; font-size: 10pt; line-height: 150%;"><a href="http://www.eskimosoup.co.uk/">A Hull Web Design Agency<span style="font-weight: normal;"></span></a></span></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><span lang="EN-US" style="color: #fe6e00; font-family: Arial; font-size: 10pt; line-height: 150%;"><a href="http://www.eskimosoup.co.uk/">A Hull Graphic Design Agency</a></span></b><span style="font-family: Arial; font-size: 10pt; line-height: 150%;"></span></div><b><span lang="EN-US" style="color: #fe6e00; font-family: "Trebuchet MS"; font-size: 10pt; line-height: 150%;"><a href="http://www.eskimosoup.co.uk/"></a></span></b><span style="font-family: "Trebuchet MS"; font-size: 10pt; line-height: 150%;"></span> <br />
<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span></div>Unknownnoreply@blogger.com0Kingston upon Hull, UK53.7467145507921 -0.3373629735413032953.6958720507921 -0.42795247354130328 53.7975570507921 -0.2467734735413033tag:blogger.com,1999:blog-1902365787081896713.post-86477588850842243512011-12-31T09:00:00.156+00:002011-12-31T09:00:00.544+00:00What an eventful year!<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">31st December 2011... seriously? But surely it's still</span><span style="font-size: small;"> 1994, with lads acting like idiots to 'Cotton Eye Joe' whilst the girls show off their more stylish (but badly coordinated) dance moves to 'Saturday Night'.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Hmm... come to think of it, the last 12 months have seen eskimosoup deliver some amazing campaigns with a very modern, innovative, 2011 feel to them. Oh, and we've been <a href="https://twitter.com/#%21/eskimosoup" target="_blank">tweeting</a> like crazy. So yeah, it looks like we're just being a bit nostalgic because the year is at an end, bless our festive socks.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">So, with nostalgia in mind, we've decided to each look back at our favourite bits of 2011. Ohhhhh, there are some beauties!</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span><br />
<span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"Getting to go on the roofs of both City Hall and Holy Trinity Church as part of Hull BID's <a href="http://www.christmasinhull.co.uk/" target="_blank">Christmas in Hull</a> campaign. It was amazing seeing our city from those vantage points. Even getting wedged in the church's bell tower didn't dampen my spirits!"</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Rich Sutherland, Account Manager and Copywriter</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"Jumping off the 150-foot beast that is <a href="http://www.youtube.com/watch?v=EtRfgs1kdDU" target="_blank">Goliath at Aerial Extreme</a>. What a rush!"</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Chris Middleton, Managing Director</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"Dressing up as a <a href="http://eskimosoupnews.blogspot.com/2011/03/team-to-take-on-no-smoking-day.html" target="_blank">huge cigarette</a> in front of 20,000 match-goers at the KC Stadium! (It was to promote No Smoking Day by the way.)"</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Steph Collinson, Client Care</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"In the year of 2011, Manticore was born from the embers of eskimodules, a platform for the rapid development of web-based deliverance."</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Carl Butcher, Web Developer and Systems Administrator</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span><br />
<span style="font-size: small;">"</span><span style="font-size: small;">Watching the upcoming <a href="https://twitter.com/#%21/1884dsk" target="_blank">1884 Dock Street Kitchen</a> take shape each week whilst photographing its amazing developments."</span><br />
<b><span style="font-size: small;">Phill Wilson, Technical Support </span></b><span style="font-size: small;"><b> </b></span><br />
<span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"Something I've been wanting to do for ages is learn Sage, and now I am!"</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Rachel Galtrey, Client Care</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"The highlight for me was </span><span style="font-size: small;">becoming the Director of <a href="http://www.hullcomedy.co.uk/" target="_blank">Hull Comedy Festival</a> and then performing </span><span style="font-size: small;">stand-up as my new persona Albert. Two words: character building."</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Rich Quelch, Marketing and Events Manager</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"Watching Rich Quelch stand on a stage and do an awesome job of making a massive tool of himself but making me laugh and cry in the process." </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Shane Cane, Graphic Designer</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span><br />
<span style="font-size: small;">"Sneaking our new baby, Noah, into the <a href="http://www.piccalilly.co.uk/" target="_blank">Piccalilly</a> clothing catalogue. We went to The Yorkshire Dales for him to star in his first modelling photo shoot!" </span><br />
<span style="font-size: small;"><b>Phill Postill, Creative Director </b></span><span style="font-size: small;"><b> </b></span><br />
<span style="font-size: small;"><b> </b></span><br />
<span style="font-size: small;"><b></b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"I've had a very productive year of creating websites. It's between 15-20, maybe more, for 2011 alone - a personal record!"</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Adam Poskitt, Web Developer</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">"This year I have mostly been (for those who remember 'The Fast Show') developing websites using HTML 5 and Sassy CSS files. In a nutshell, HTML 5 is cleaner, faster and easier to maintain and Sass <a href="http://sass-lang.com/" target="_blank">makes CSS fun again!</a>"</span><br />
<span style="font-size: small;"><b>Hannah Griggs, Creative Director</b></span><br />
<span style="font-size: small;"><b> </b></span><br />
<span style="font-size: small;"> "Fully launching our Health and Safety training package, <a href="http://www.safeon.co.uk/" target="_blank">safeon.co.uk</a>, after a loooooong 2 years of development."</span><br />
<span style="font-size: small;"><b>George Griggs, Technical Director</b></span><br />
<span style="font-size: small;"><b> </b> </span><br />
<span style="font-size: small;">"My favourite thing is that I finally have a team that's willing and able to do all of the crazy and memorable things on my behalf!"</span><br />
<span style="font-size: small;"><b>John Gilbert, Marketing Director</b></span><br />
<span style="font-size: small;"><b> </b></span><br />
<span style="font-size: small;">"Creating the <a href="http://www.onefineday.co.uk/" target="_blank">OneFineDay</a> website, which was then featured on <i>Something for the Weekend</i>. That, and doing an impression of an airplane using two chairs."</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Nick Bolt, Lead Developer and all-round good egg </b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span><span style="font-size: small;"><b> </b></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-wBZ5aMadh48/TvR2cLLD2uI/AAAAAAAAAOc/fakp1JZDOpw/s1600/Cig.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://3.bp.blogspot.com/-wBZ5aMadh48/TvR2cLLD2uI/AAAAAAAAAOc/fakp1JZDOpw/s320/Cig.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Steph as Cyril the Cig</td></tr>
</tbody></table><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-3OrEIXpq60g/TvR2ewS-3dI/AAAAAAAAAOk/SUPGTLaJVaM/s1600/Albert.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://1.bp.blogspot.com/-3OrEIXpq60g/TvR2ewS-3dI/AAAAAAAAAOk/SUPGTLaJVaM/s320/Albert.jpg" width="126" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rich Q as Albert</td></tr>
</tbody></table><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-hEr0T_qDGtg/TvR2ffdKshI/AAAAAAAAAOo/Lf02furRdF4/s1600/Boltplane.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="193" src="http://3.bp.blogspot.com/-hEr0T_qDGtg/TvR2ffdKshI/AAAAAAAAAOo/Lf02furRdF4/s400/Boltplane.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Nick as The Supersonic ThunderBolt</td></tr>
</tbody></table><div style="text-align: center;"><span style="font-size: small;"><b><span style="font-size: x-large;"> </span></b></span></div><div style="text-align: center;"><span style="font-size: small;"><b><span style="font-size: x-large;">HAPPY NEW YEAR, EVERYONE! :)</span></b></span></div></div>Unknownnoreply@blogger.com0Kingston upon Hull, UK53.746816063635869 -0.3374273465576607153.695973563635867 -0.4280168465576607 53.797658563635871 -0.24683784655766072tag:blogger.com,1999:blog-1902365787081896713.post-21069983506429507182011-12-22T12:37:00.002+00:002011-12-23T00:10:37.864+00:00It's the most wonderful time of the year!<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Christmas Day is almost upon us, which means that our work on <a href="http://www.hullbid.co.uk/" target="_blank">Hull BID</a>'s amazing <a href="http://www.christmasinhull.co.uk/" target="_blank">Christmas in Hull</a> campaign for 2011 will soon come to an end. </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><div class="separator" style="clear: both;"><a href="http://4.bp.blogspot.com/-FaGybVb5bHM/TvMVfCc66RI/AAAAAAAAAM8/mo9SvyhQ2qU/s1600/12.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br />
</a></div><span style="font-size: small;">Everyone at eskimosoup has loved every minute of this project. It's allowed us to meet some wonderful people, plan and take part in lots of exciting events and activity, and use possibly the most breathtaking feat of architecture in the city, Holy Trinity Church, for a couple of festive fun days.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div class="separator" style="clear: both; text-align: justify;"><a href="http://4.bp.blogspot.com/-oD1STyVb0hg/TvMU59jtr8I/AAAAAAAAAMw/lfeWjCNsHY4/s1600/2.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br />
</a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><div class="separator" style="clear: both; text-align: justify;"><a href="http://2.bp.blogspot.com/-djAxpWlPwK8/TvMgXTi_UKI/AAAAAAAAANg/FNpU4RqJDQc/s1600/Trinity+music.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="271" src="http://2.bp.blogspot.com/-djAxpWlPwK8/TvMgXTi_UKI/AAAAAAAAANg/FNpU4RqJDQc/s400/Trinity+music.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: justify;"></div><div style="text-align: justify;"><span style="font-size: small;"> </span></div><div style="text-align: justify;"><span style="font-size: small;">We've smiled at the sight of our Dickensian characters roaming the streets, with Scrooge pretending he didn't like Lush cosmetics before unashamedly sniffing the bath bombs. We've bitten our nails as our Santa abseiled down City Hall at the Christmas Lights Switch-on, arriving safely at the bottom to chat to Viking FM. We've sung along to our <a href="http://vimeo.com/32619652" target="_blank">City Centre version of Band Aid</a>, which saw staff from a variety of businesses come together to belt out a few lines. And, perhaps most incredible of all, we've met The Chuckle Brothers. "To you. To me." (Sorry, it had to be said. Hehe!)</span></div><div style="text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: justify;"><a href="http://2.bp.blogspot.com/-4DBO-UCcAy4/TvMXsfcisaI/AAAAAAAAANU/66Md-l4Z-wQ/s1600/2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-4DBO-UCcAy4/TvMXsfcisaI/AAAAAAAAANU/66Md-l4Z-wQ/s400/2.JPG" width="385" /></a></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-size: small;"> </span></div><div style="text-align: justify;"><span style="font-size: small;">The eskimosoup office closes at 1pm on Friday 23rd December (so that we can go eat festive grub and play some games in The New Clarence) and reopens on Tuesday 3rd January 2012. But don't worry, there's a blog post automatically scheduled to upload on New Year's Eve, which looks back at a few of our favourite things from the last 12 months (such as doing a 150-foot jump, having a go at stand-up comedy, and dressing up as a walking cigarette at a penalty shoot).</span></div><div style="text-align: justify;"><span style="font-size: small;"> </span></div><div style="text-align: justify;"><span style="font-size: small;">In the meantime, Merry Christmas to you all! Make sure to squeeze in a fair few mince pies and wash them down with a sherry or two. ;)</span></div><div style="text-align: justify;"><span style="font-size: small;"> </span></div><div style="text-align: justify;"><span style="font-size: small;"><b>The Souper Team</b></span></div></div>Unknownnoreply@blogger.com0Kingston upon Hull, UK53.746825813385719 -0.3373952953536445453.695983313385717 -0.42798479535364453 53.797668313385721 -0.24680579535364455tag:blogger.com,1999:blog-1902365787081896713.post-49271916217286828042011-12-15T00:06:00.000+00:002011-12-23T00:08:44.835+00:00Reindeer food and the Rockin' Rev!<div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;">Our first instalment saw the Grade I listed building fill with music, laughter, creativity, Yuletide magic, wonderful gifts and mouth-watering aromas.</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">And now... it's almost time... for an even bigger one...</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">*drumroll*</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><a href="http://www.blogger.com/goog_509248683"><b><span style="font-size: large;">CHRISTMAS AT TRINITY </span></b></a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><a href="http://christmasinhull.co.uk/events/38" target="_blank"><b><span style="font-size: large;">SATURDAY 17 DECEMBER, 11AM-4PM</span></b></a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><b><span style="font-size: large;">Inside and outside Holy Trinity Church, Hull</span></b> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><b>FREE entry but donations to the church are greatly appreciated </b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><b> </b></div><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b><span style="font-size: large;"></span></b></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-uCprSxHW3lc/TueAAXX1czI/AAAAAAAAAMU/i_oZmKxKHyc/s1600/Holy+Trinity.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="http://2.bp.blogspot.com/-uCprSxHW3lc/TueAAXX1czI/AAAAAAAAAMU/i_oZmKxKHyc/s320/Holy+Trinity.jpg" width="320" /></a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>MEET</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">jugglers, Dickensian characters and Santa as they rub shoulders with stallholders, including <a href="https://www.facebook.com/ROSIEONEILLS" target="_blank">Roisin Dubh</a>, <a href="https://www.facebook.com/HullOneWorldShop" target="_blank">Hull One World Shop</a>, <a href="https://www.facebook.com/pages/Fairymoos-Doodling-World/110558792366796?ref=ts&sk=wall#%21/pages/Fairymoos-Doodling-World/110558792366796?sk=info" target="_blank">Fairy Moo</a>, <a href="https://www.facebook.com/pages/Font-Yeti/286279018066201" target="_blank">Font Yeti</a> and <a href="https://www.facebook.com/pages/Beasleys-Clothing/295252053328" target="_blank">Beasley's Clothing</a>.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">HEAR</span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">the Trinity Choir, </span><span style="font-size: small;">Hull Choral Union, </span><span style="font-size: small;">the Cottingham Singers, </span><span style="font-size: small;">Hull Ladies Choir and </span><span style="font-size: small;">acoustic acts <a href="https://www.facebook.com/pages/Lindsey-Simpson/179900918750460?ref=ts" target="_blank">Lindsey Simpson</a> and <a href="https://www.facebook.com/pages/MyOneManBand/232302456843407" target="_blank">Phill Wilson</a> perform carols and Christmas songs. </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">TASTE</span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">hearty food and delicious soup from <a href="https://www.facebook.com/pages/Thehullpie/256517454369768" target="_blank">Pie</a> and sweet treats from <a href="https://www.facebook.com/pages/Lucy-Beal-Cakery/189651111055547" target="_blank">Lucy Beal Cakery</a>.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">SMELL</span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">the church organ (if you're into that kind of thing).</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><span style="font-size: small;">MARVEL</span></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">at Matt Woodcock, Holy Trinity's own Rockin' Reverend, as he strums out a few festive tunes in Trinity Square.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b>AND MAKE REINDEER FOOD AND TREE DECORATIONS</b></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">with </span><span style="font-size: small;"><a href="http://theadventureplayvan.weebly.com/" target="_blank">The Adventure Play Van</a> creative team (there'll be glitter, felt tips and Play-Doh aplenty!) </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"> Then, at 5pm, grab an orange, red ribbon and sweets, light a candle and join in with the carol session. Intrigued? Check out Holy Trinity's heartwarming <a href="http://christmasinhull.co.uk/events/58" target="_blank">Christingle</a>.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">See you there!</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.christmasinhull.co.uk/" target="_blank"><img border="0" height="152" src="http://3.bp.blogspot.com/-hfav7xFIkM4/Tud_ZSW8Z7I/AAAAAAAAAMM/qFktTWGzJj4/s400/Christmas+in+Hull+small.jpg" width="400" /></a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"></span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-69612100819216380122011-12-13T08:53:00.001+00:002011-12-13T09:04:58.725+00:00Marathon Sponsor’s a Real Diamond<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhlkPzLOFy10E8QgDouQzMmW6Z0eROEPtqs3deJrmIU1T3S8Wx72V_Gv0n9S7Fy9wPy1rx2NoOF_vepQl3J7gDfGefKXCXoOuPkVJoGU5CO9n7qmU_B-URrwBBrxpYEDSx39gqOR7D8sw/s1600/Karl+Jackson%252C+organiser+of+the+Hull+Marathon%252C+with+Mike+Rice+Managing+Director+of+Hugh+Rice+the+Jewellers.JPG"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 134px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhlkPzLOFy10E8QgDouQzMmW6Z0eROEPtqs3deJrmIU1T3S8Wx72V_Gv0n9S7Fy9wPy1rx2NoOF_vepQl3J7gDfGefKXCXoOuPkVJoGU5CO9n7qmU_B-URrwBBrxpYEDSx39gqOR7D8sw/s200/Karl+Jackson%252C+organiser+of+the+Hull+Marathon%252C+with+Mike+Rice+Managing+Director+of+Hugh+Rice+the+Jewellers.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5685536283562384114" /></a><br />Local jewellers Hugh Rice are the headline sponsors of the upcoming Hull Marathon, which will take place on Easter Sunday, 8th April 2012, and welcome everyone to take part, from seasoned athletes to have-a-go heroes.<br /><br />eskimosoup brokered the sponsorship deal on behalf of Hugh Rice Jewellers and have been commissioned by Toro CSC Events, organisers of the Hugh Rice Jewellers Hull Marathon, to manage further business engagement opportunities.<br /><br />“Getting right behind the Hull Marathon offers the perfect opportunity for our company,” said Mike Rice, Managing Director of the Hugh Rice Group. “As a local family business with forty years’ experience, we’re proud to support an ambitious event like this, particularly as it really shows what the area has to offer.”<br /><br />This high profile event will advance Hull’s standing in the national arena of sports and fitness, promoting a healthy lifestyle whilst offering a fun, exciting and memorable experience for all involved. <br /><br />Raising much-needed funds for local and national charities, the Hugh Rice Jewellers Hull Marathon will benefit Help for Heroes, The Lord Mayor's Charity Appeal and The Bull Foundation, which was set up by the event creators to support local grass roots activities.<br /> <br />Participants start and finish outside the grand architecture of the Guildhall. During the challenge they take in iconic landmarks that include The Deep, the KC Stadium, West Park and Pickering Park, the Humber Bridge, the village of Hessle, the Marina and Victoria Dock riverfront. It’s going to be an exhilarating day filled with beautiful sights, fresh air and a shared buzz of excitement!<br /><br />For more information visit <a href="http://www.hullmarathon.com">www.hullmarathon.com </a>eskimosouphttp://www.blogger.com/profile/17290302630418749624noreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-48385065315446041882011-11-20T17:36:00.000+00:002011-11-20T17:36:51.909+00:00It's Christmas, Jim, but not as we know it...<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Embracing the Christmas spirit, numerous administrative and retail bodies have come together to treat the people of Hull to a magical cavalcade of Yuletide activity!</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Brought to you by <a href="http://www.hullbid.co.uk/">Hull BID</a> and with sleigh-loads of support from <a href="http://www.hullcc.gov.uk/portal/page?_pageid=221,1,221_685637&_dad=portal&_schema=PORTAL">Hull City Council</a>, eskimosoup have created a one-stop resource for all things festive in the City Centre: <a href="http://christmasinhull.co.uk/">ChristmasInHull.co.uk</a></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Participating venues include Hull City Hall, Holy Trinity Church, Hull Museums, Hull Truck Theatre, Hull New Theatre, Hull Arena, Bonus Arena, Hull University and the three shopping centres, St Stephen's, Princes Quay and the Prospect Centre. And the events are even more varied, from an abseiling Santa to real-life reindeer, Dickensian street characters to traditional fair rides, all surrounded by the warm glow of festive illuminations and the alluring aroma of roast chestnuts and mulled wine. </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">This is the first time that so many individual departments and firms in Hull have pooled their resources to create a one-stop online diary of events, news and essential Christmastime information, so make sure to keep checking the <a href="http://www.christmasinhull.co.uk/">website</a> and follow the <a href="http://www.facebook.com/christmasinhull">Facebook</a> and <a href="http://www.twitter.com/christmasinhull">Twitter</a> accounts to keep up-to-date with this Advent calendar of excitement!</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Oh, and don't forget that the <a href="http://christmasinhull.co.uk/events/37">City Centre Lights Switch-on</a> is this Thursday, the 24th November!</span></div><div style="text-align: justify;"><div style="font-family: Arial, Helvetica, sans-serif;"><br />
</div><div style="font-family: Arial, Helvetica, sans-serif;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-XYV8jvVSoy0/Tsk4TfqNjxI/AAAAAAAAAME/SMbJ011TDGs/s1600/312580_181283138622535_170492059701643_380275_850832344_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-XYV8jvVSoy0/Tsk4TfqNjxI/AAAAAAAAAME/SMbJ011TDGs/s400/312580_181283138622535_170492059701643_380275_850832344_n.jpg" width="270" /></a></div><div><br />
</div></div></div>Unknownnoreply@blogger.com0Hull, City of Kingston-upon-Hull, UK53.746725048022419 -0.3374352888854446153.695383048022421 -0.4280247888854446 53.798067048022418 -0.24684578888544462tag:blogger.com,1999:blog-1902365787081896713.post-87560844016912944492011-11-10T10:12:00.002+00:002011-11-10T10:16:58.154+00:00Good Healthy Marketing<p class="MsoNormal">When it comes to websites, blogs, brochures and things like this, it’s quite easy to talk-the-talk, though often this doesn’t provide the reader with any real substance. With this in mind, I thought it would be better to show you how when it comes to working with the NHS we <b>walk the walk</b> through an overview of eskimosoup’s recent experience and examples of creative solutions to some pretty tough challenges!<br /><br />If you’d like to be sent our portfolio of work with the NHS, including profiles on 20 projects and campaigns we’ve delivered, please email <a href="mailto:john@eskimosoup.co.uk">john@eskimosoup.co.uk</a> or call 01482 223866<span style="mso-bidi-font-family:Arial;color:#666666"><br /></span><br />In the meantime and for quick reference; here are 10 recent achievements to give you a flavour of our work:<br /><br /><b>1. Midwife Hull</b><br />We worked with NHS Hull to develop "Midwife Hull" the first interactive Facebook profile from the NHS. As well as achieving healthy lifestyle behavioural change amongst young pregnant women, the campaign achieved significant TV and press coverage. We even took a call from Facebook’s marketing team who wanted to use it in their PR!<br /><br /><b>2. No Smoking Day</b><br />We developed a programme of activities for No Smoking Day in Hull by setting members of our company an Apprentice-style challenge to come up with innovative and engaging ways of spreading important messages. We generated events with Hull City football club, Hull FC rugby club, a shopping centre, a brass band and even a group of student zombies out promoting health messages – crucially, the activity contributed to a 21% increase in stop smoking services accessed that month.<br /><br /><b>3. How's Your Business Feeling?</b><br />Along with NHS Stoke and partners we developed "How's Your Business Feeling?"; an interactive self-assessment and training resource helps managers and organisations to create a mentally healthy workplace that is inclusive and supportive of people with experience of mental health problems.<br /><br /><b>4. 365 (Annual Report)</b><br />Working with NHS Hull’s communications team we developed 365; a way of breathing new life into the Trust’s annual report through an attractive magazine-style design. The report received the Award of Excellence at the Association of Communicators in Business Awards in 2010.<br /><br /><b>5. Health Central</b><br />eskimosoup were appointed as marketing lead for the launch of Health Central; the <st1:country-region st="on"><st1:place st="on">UK</st1:place></st1:country-region>’s first integrated healthy lifestyles centre on the High Street. The diverse launch programme of events was hailed a success and achieved the target of services being accessed within the first 12 months.<br /><br /><b>6. Throat Cancer Campaign</b><br />Humber and Yorkshire Coast Cancer Network commissioned eskimosoup to run a 3 month marketing campaign to raise the awareness of symptoms of laryngeal cancer and lead to behaviour change amongst men aged 45+ in wards of <st1:city st="on">Hull</st1:city> and <st1:city st="on"><st1:place st="on">Grimsby</st1:place></st1:city>. Still in progress at the time of writing this – the campaign has seen a healthy direct response through high impact communications at events, in press, radio and TV.<br /><br /><b>7. Blokes Jokes</b><br />eskimosoup partnered with NHS Hull to use Hull Comedy Festival as a vehicle to connect with men in Hull living in areas of deprivation on issues surrounding physical health. Working with local comedians and bars, we developed the innovative "Bloke Jokes" programme which independent researchers reported scored very highly in terms of recall and attitude change. This was followed by a second phase "For Better, For Worse" which is still in development.<br /><br /><b>8. Working for Mental Health</b><br />eskimosoup developed "Working for Mental Health" which is our first project used centrally by the Department of Health.<br /><br /><b>9. Peter’s Story (Suicide Prevention)</b><br />We were appointed by NHS Hull to roll-out a key aspect of their suicide prevention strategy. This involved targeted distribution of a DVD resource called "Peter’s Story" along with an events and PR programme which included TV, radio and press features. Due to the great work by NHS Hull, Peter’s Story is cited as a best practice case in the national suicide prevention strategy.<br /><br /><b>10. Path to Success</b><br />Working on behalf of Earning & Learning at the NHS we developed a programme called the "Path to Success" which was rolled out across all secondary schools in <st1:city st="on">Hull</st1:city> and was facilitated by <st1:country-region st="on"><st1:place st="on">Britain</st1:place></st1:country-region>’s Got Talent Finalists and martial arts duo, Strike. The programme received 100% positive feedback from all participating schools.<o:p></o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">-------<o:p></o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">We recently began working on some interesting projects for the teams at NHS Nottinghamshire and NHS Leeds, so hope to be able to report on more great results in 2012!</p>eskimosouphttp://www.blogger.com/profile/17290302630418749624noreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-68226606048511167632011-11-04T13:35:00.001+00:002011-11-07T17:03:41.806+00:00Remember, remember... What's the number one brand on Guy Fawkes Night?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSUqReHmBq-MS4k9BYtg1aPgsMOIIuC20JGXhdeFbNF8EcEq2NA0bYyUcqZXPIrFcSIGpafKe5yHdS9HJ6AzkyJcgYjlZSeBQB1lySBmsMXwgjeEiWorLwG2FEEK0SSMGe0Dc2kWe63Fk/s1600/download.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 220px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSUqReHmBq-MS4k9BYtg1aPgsMOIIuC20JGXhdeFbNF8EcEq2NA0bYyUcqZXPIrFcSIGpafKe5yHdS9HJ6AzkyJcgYjlZSeBQB1lySBmsMXwgjeEiWorLwG2FEEK0SSMGe0Dc2kWe63Fk/s320/download.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5672299315496845250" /></a>Celebrations and festivities are big business. Christmas is obviously a time of increased commerce, but Easter, Mother's Day and Halloween are also times to cash in, as people pay out to make the special day even more special.<div><br /></div><div>Companies look to make the most of these days, often launching specific campaigns aimed at the market, maybe giving adverts a spooky theme in the run up to All Hallows Eve or have them show Dad enjoying his new power drill, in the weeks before Father's Day.</div><div><br /></div><div>Brands may even try to forge an association between the Holiday and what they sell, with the Holy Grail being them becoming synonymous with one another to the audience. </div><div><br /></div><div>A famous example is Coca Cola at Christmas time. It's something of an urban legend that Coke actually invented Santa Clause, or at least the modern red and white version. In fact, this was already a standard look for the jovial gift giver before Coke adopted him into their advertising in the 1930's. But their campaign did get the word out and consolidated this image, along with the association with the soft drink, in the minds of millions.</div><div><br /></div><div>And it still does. Every year, Santa is still central to Coke's advertising. They even use their original 1930's design by illustrator Haddon Sundblom, where Santa's enjoying a sip, and they always see a boost in their already massive sales.</div><div><br /></div><div>To read more, there's<a href="http://www.snopes.com/holidays/christmas/santa/cocacola.asp"> an interesting article over at snopes.com</a>.</div><div><br /></div><div>So what about the fifth of November? What about Guy Fawkes Night?</div><div><br /></div><div>What associated brand makes the most? </div><div><br /></div><div>The photo above might give the game away, but I'll carry on regardless.</div><div><br /></div><div>Fireworks sales are obviously up, but mainly in England. They celebrate in a few other places, but it's not an international holiday. Wood sales might be up. Perhaps toffee apples. Booze and party food too. Maybe scarves.</div><div><br /></div><div>But all just in England and nothing particularly surprising or worthy of an article on the topic.</div><div><br /></div><div>What about a film brand?</div><div><br /></div><div><div>Like an advertising campaign, films can also be tailored to the time of year</div><div><br /></div><div>There's been countless Christmas, Easter, Independence Day, Father's Day, Mother's Day, Halloween themed movies. If they're liked, they pack them in at the time and continue to sell on a yearly basis, through DVD's, Blu Rays, downloads and TV. </div><div><br /></div><div>Even without a direct relevance, Star Wars made a mint at Christmas time, when their toys often dominated and made George Lucas a billionaire.</div></div><div><br /></div><div>But there really aren't that many films associated with the fifth of November. </div><div><br /></div><div>Again, it's an English celebration, on a single day, where most people are more likely to be outside enjoying a firework display than going to the cinema. There isn't a worldwide market, so Hollywood would never, ever make a film about the subject. Even Mel Gibson hasn't.</div><div><br /></div><div>But Hollywood did make a film about a different 5th of November, inspired by the original, where a masked vigilante/anarchist/freedom fighter/terrorist succeeds where Guido Fawkes failed, and blows up the Houses of Parliament.</div><div><br /></div><div>Released five years ago, <a href="http://en.wikipedia.org/wiki/V_for_Vendetta_(film)">V for Vendetta</a> didn't do particularly well at the box office. It doubled it's production costs, but didn't set the world alight. It's perhaps a cult hit at most now.</div><div><br /></div><div>But it's merchandise is a different story. It's merchandise has taken on a life of it's own, perhaps making sure the 5th of November will never be forgot. More next week...</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-64281370192317747892011-10-27T17:10:00.007+01:002011-10-30T18:51:59.577+00:00Square versus Oblong! Which is best for profile images on facebook?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCIns6Dya12P1gnzMT32WlqkQSLDx3dWf5c-iYXiDy8BgjGt_YBEpX3HTGn7dqtw3vvV9t8DJ7q92LBZHKfCNi-c5GQxok3rM5bBph4PW10fxl6RxpXCV3-hsPSUJYVEoBaxkHvpbv9zI/s1600/vs.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 290px; height: 290px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCIns6Dya12P1gnzMT32WlqkQSLDx3dWf5c-iYXiDy8BgjGt_YBEpX3HTGn7dqtw3vvV9t8DJ7q92LBZHKfCNi-c5GQxok3rM5bBph4PW10fxl6RxpXCV3-hsPSUJYVEoBaxkHvpbv9zI/s320/vs.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5669353911895969314" /></a><br /><div>In <a href="http://eskimosoupnews.blogspot.com/2011/10/have-you-tried-diamond-shreddies-dont.html">last week's article</a> I looked at a brilliant marketing campaign in Canada, where they'd taken the boring old square shreddie, tilted it to the side, and invented the wondrous new diamond shreddie. </div><div><br /></div><div>Very much tongue in cheek, but very effective, with the humour really connecting with the audience and hence, significantly increasing sales of the breakfast cereal.</div><div><br /></div><div>After giving squares such a kicking, I felt a little guilty, so this week I'll look at where they're top of the pile... at least in my opinion. It's an opinion that a lot of 'experts' would disagree with, but I'll give the arguments and you can make up your own mind.</div><div><br /></div><div>Like many specialists, Marketers will give you opinion and advice and this may sometimes differ from what you'd get from others in the industry. If it's based on theory or personal experience, there's not always going to be a right and a wrong or it might be a new approach or a unique solution specific to the client.</div><div><br /></div><div>Either way the client has to either simply trust the Marketer or examine their reasoning and past experience, then decide for themselves on the best course of action.</div><div><br /></div><div>So, as the headline pretty much gives away, the contentious opinion I'm offering today is that a square profile picture on facebook is best, better than the long, oblong image recommended by the majority of Social Media Gurus and experts.</div><div><br /></div><div><div>I've written for eskimosoup before on this subject and regularly recommend to clients that they don't use long profile images. However, as facebook and other Social Media platforms regularly update and change their layout and functionality, it's always worth reassessing practice. </div><div><br /></div><div>One objection I used to hold on long profile images was how they appeared in thumbnails.</div><div><br /></div><div>Unless a user is actually on a page, they will only see the thumbnail of a profile image. In searches at the top of the facebook page and in the newsfeed, it's the thumbnail that people see. As this is how the majority of people interact with a page, it's hugely important that the image displayed well.</div><div><br /></div><div>Thumbnails for long profile images used to display a square from the center of the image. Though some savvy design, placing the logo or an appropriate image within this space, could solve the problem, many businesses didn't do this. </div><div><br /></div><div>Because either they or their Marketing agency had no awareness of the importance of the center of the image, they'd have the vital information elsewhere. The company's name or logo might not display in the thumbnail or be cropped, leaving somewhat abstract thumbnails, looking unprofessional and meaningless.</div><div><br /></div><div>At this point, we recommended a square image, with a 'bleed' of blank space around what was to be displayed in the thumbnail. It worked and meant that the facebook pages for our clients often had the edge on their competition.</div><div><br /></div><div>Facebook then introduced the functionality whereby a page could define which portion of their profile image would appear in the thumbnail.</div><div><br /></div><div>This certainly helped the problem, but around the same time, facebook also removed the horizontal navigation for a page. This meant that if a user wanted to visit the 'photos', notes', or anywhere else on a page, they needed to use the links beneath the profile image.</div><div><br /></div><div>Unfortunately, the long profile image then pushed this navigation 'below the fold'. </div><div><br /></div><div>If you're not familiar with this term, it harks back to good old fashioned paper marketing, when a letter would be folded into three before being placed in an envelope. The most important information should be placed in the first section, 'above the fold', as there would be a 'drop off' of people who wouldn't continue reading further.</div><div><br /></div><div>This same idea applies to the internet, where 'below the fold' is when a user has to scroll down to see more. A large screen may increase the initial visual area, but not everybody has that, and you can actually presume that many may have a lot less, as the small screens of mobile devices become an ever more popular method by which to connect with the internet.</div><div><br /></div><div>This to me, is currently the main reason for not choosing the long images. As I've said above, that attitude isn't set in stone and may change as functionality and layout changes.</div><div><br /></div><div>But for the time being though, and especially while <a href="http://www.facebook.com/facebook">facebook</a> and <a href="http://www.facebook.com/Google">google</a>, the unarguable kings of the internet, themselves choose the square, I'm very confident in recommending the same to our clients. </div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-71575744494838035272011-10-25T11:13:00.010+01:002011-10-25T22:46:32.692+01:00Are you made of The White Stuff?<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-Z33-567DZWc/TqaGTKp15hI/AAAAAAAAAI0/wXQpg4vWg4Y/s1600/Rupert+Grint+Milk.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-Z33-567DZWc/TqaGTKp15hI/AAAAAAAAAI0/wXQpg4vWg4Y/s200/Rupert+Grint+Milk.jpg" width="200" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;">Throwing convention to the wind, this Brand Spotlight doesn’t actually focus on a brand. Instead it looks at a generic product that’s available worldwide from various suppliers and features on the majority of shopping lists. No, not jelly beans; good old-fashioned milk.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><br />
</div><h1 style="font-family: Arial,Helvetica,sans-serif; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;">It’s interesting how many celebrities have endorsed this dairy product, from Nena von Schlebrügge (Uma Thurman’s mum) accompanying the slogan ‘Drinka pinta milka day’ in the 1950s, to the present ‘<a href="http://www.makeminemilk.co.uk/">make mine Milk</a>’ campaign, which has seen Gordon Ramsey, Pixie Lott, Ryan Reynolds, Rupert Grint and ambassadors for the 2012 Olympics all sporting ‘milktaches’. But then the majority of people enjoy milk in some form on a daily basis and it has definite health benefits, so maybe it’s not surprising how much effort goes into its promotion (£7.5 million for the latest campaign, which resulted in a <a href="http://www.farmingmonthly.co.uk/the-news/latest-news/1-latest-news/1779-the-make-mine-milk-campaign-celebrates-its-first-birthday.html">1.8% increase in sales</a> over the first year).</span></span></h1><h1 style="font-family: Arial,Helvetica,sans-serif; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;"> </span></span></h1><h1 style="font-family: Arial,Helvetica,sans-serif; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;">As for milk TV adverts, oh there have been some beauties! Who could forget Paul Whitehouse from <i>The Fast Show</i> declaring “<a href="http://www.youtube.com/watch?v=SuR1BS3tV_s">Int milk brilliant?</a>” in the mid nineties, and the rehash of the Squeeze track ‘<a href="http://www.youtube.com/watch?v=4tLbF2uecQY">Cool for Cats</a>’ a few years earlier? Not to mention the happy milkman and his <a href="http://www.youtube.com/watch?v=NKkUobvvPIE&feature=related">dancing milk bottles</a>! And then of course there’s the unforgettable classic from the eighties: “Accrington Stanley, who are they?”</span></span></h1><h1 style="font-family: Arial,Helvetica,sans-serif; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;"> </span></span></h1><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/pieK7b4KLL4?feature=player_embedded' frameborder='0'></iframe></div><h1 style="font-family: Arial,Helvetica,sans-serif; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;"> </span></span></h1><h1 style="font-family: Arial,Helvetica,sans-serif; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;">So the next time you pour yourself a glass of white gold, something that you buy without question or qualm, rest assured that it will never go out of fashion. After all, with the likes of the new <i>A-Team</i> cast demanding that you drink milk, we’ll be enjoying its wholesome goodness till the cows come home.</span></span></h1><h1 style="font-family: Arial,Helvetica,sans-serif; margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: small;"><span style="font-weight: normal;"> </span></span></h1><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-aFlCKca5Fbs/TqaHQiCmN-I/AAAAAAAAAI8/_I6Z8ZHf9D8/s1600/Milk.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/-aFlCKca5Fbs/TqaHQiCmN-I/AAAAAAAAAI8/_I6Z8ZHf9D8/s400/Milk.jpg" width="400" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 150%; text-align: justify;"><span style="font-size: small;"><br />
</span> </div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span class="Apple-style-span"><span lang="EN-US"><a href="http://www.eskimosoup.co.uk/web/about"><b><span style="color: #fa8109;">eskimosoup</span></b></a></span><span lang="EN-US"> is:</span><span lang="EN-US"></span></span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span lang="EN-US"><span class="Apple-style-span"><a href="http://www.eskimosoup.co.uk/portfolios"><b><span style="color: #fa8109;">A Hull Marketing Agency</span></b></a></span></span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span lang="EN-US"><span class="Apple-style-span"><a href="http://www.eskimosoup.co.uk/portfolios"><b><span style="color: #fa8109;">A Hull Web Design Agency</span></b></a></span></span></span></div><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span lang="EN-US" style="line-height: 150%;"><a href="http://www.eskimosoup.co.uk/portfolios"><b><span style="color: #fa8109; line-height: 150%;"><span class="Apple-style-span">A Hull Graphic Design Agency</span></span></b></a></span></span>Unknownnoreply@blogger.com0Hull, City of Kingston-upon-Hull, UK53.746712358902862 -0.3374460177215041853.695370358902863 -0.42803551772150417 53.79805435890286 -0.24685651772150419tag:blogger.com,1999:blog-1902365787081896713.post-10832038220889273112011-10-21T13:53:00.000+01:002011-10-24T15:34:21.665+01:00Have you tried 'Diamond Shreddies'? Don't think outside the box. Tilt it.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU4UXndp5TNW-ELA1JOXq5iufcTgzGDODFE-_rrwNsu5Wr_EeJMqbVjecivUPj4tjmp29YCQjQERHPGoxiQqU3_Th_m0m80XeZ11NZXDZBWa6H0tCmMzQs06O9zkj7g2D4SwlTB0rNv6c/s1600/diamond_shreddies.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU4UXndp5TNW-ELA1JOXq5iufcTgzGDODFE-_rrwNsu5Wr_EeJMqbVjecivUPj4tjmp29YCQjQERHPGoxiQqU3_Th_m0m80XeZ11NZXDZBWa6H0tCmMzQs06O9zkj7g2D4SwlTB0rNv6c/s320/diamond_shreddies.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5667064979781801154" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 320px; height: 160px; " /></a><div>In the 60's, the term 'square' became synonymous with being boring and the association endures to this day. A square is uniform, predictable and undoubtedly the least sexy of all the shapes. A marketer can only work with what they have and if what they have is a square, they'll really need to go some to give it the required va-va-voom.</div><div><br /></div><div>A few years ago, Shreddies sales in Canada where slumping. The breakfast cereal is undeniably square and it's marketing did little to contradict the traditional association. It's image was dry and the audience were uninterested. A boring product.</div><div><br /></div><div>For a marketing agency lacking creativity, this is a nightmare. They (hopefully) put the product in nicely produced materials on and offline, but have nothing more to offer in engaging an audience. Essentially, it's left to the poor, boring product to sell itself.</div><div><br /></div><div>For a creative marketing agency however, a boring product is a gift, as it gives the maximum scope to really do something different.</div><div><br /></div><div>If a product is amazing, it sells itself. A Farrari doesn't need any special effects. People will pay attention. It's eye catching in nature and even dressing one in a sack won't diminish it's appeal.</div><div><br /></div><div>But a boring product, that's going to take something special.</div><div><br /></div><div>So how can you make a product which is quite literally square more appealing?</div><div><br /></div><div>Marketing agency <a href="http://www.ogilvy.co.uk/">Olgilvy</a> came up with the answer. Rather than think outside the box, they decided to turn it over or rather, rotate it by 90 degrees.</div><div><br /></div><div>Take a shreddie and tilt it to one side.</div><div><br /></div><div>Make the square a diamond.</div><div><br /></div><div>There's nothing more glamorous than a diamond. Since time began they've been a symbol of success, wealth and beauty (let's forget any negative aspects for now, such as their often unethical sourcing). Beautiful men and women drip in them. They have the 'Wow' factor.</div><div><br /></div><div>Diamonds are eternally cool and at the very opposite end of the "Oh Joy! Look what we've got to push now!" scale from squares for Marketers.</div><div><br /></div><div>Now of course, this is all very 'emperor's new clothes'. It's still the same old shreddie and nothing has actually changed with the product. It hasn't become sexier or a new emblem for success. It tastes the same as it always has and no one will be wearing them in their jewellery any time soon. Not even Hippies.</div><div><br /></div><div>But that's the point. We, the audience, get that. We're in on the joke.</div><div><br /></div><div>In a hyper aware environment, where people know the language of marketing and are better equipped to filter out the BS than ever, congratulating them on that fact and all having a laugh about it together, is a good way to get an audience on side.</div><div><br /></div><div>Everyone already knows what a shreddie tastes like. There's little to really sell. It's square and 100% whole wheat. That's it.</div><div><br /></div><div>But if the consumer likes the shreddie seller. If the seller makes them laugh, feel clever and hence, a little better about themselves, then they might give the plain old shreddie another go at breakfast time.</div><div><br /></div><div>It certainly worked in Canada. Shreddie sales increased by 18% and the campaign itself won the Best of the Best Award at the 38th annual Canadian Marketing Association (CMA) Awards.</div><div><div><br /></div><div>In the current financial situation, it's getting harder and harder to part consumers with their money. For a campaign to have the edge and catch the audiences attention, it needs to stand out.</div><div><br /></div><div>Just going through the motions of your benefits and features may not be enough.</div><div><br /></div><div>A little creativity is needed. Marketing is supposed to be a creative industry, so make sure your agency has that spark of invention, to give your promotion the edge it needs.</div></div><div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1902365787081896713.post-43233868153762266092011-10-17T09:09:00.010+01:002011-10-25T09:29:50.062+01:00Getting up to Funny Business<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="http://2.bp.blogspot.com/--A1X3ee3TJk/TpvifIV_sAI/AAAAAAAAAIg/yzGSJ4atSIE/s1600/hull-comedy-fest-LOGO.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="83" src="http://2.bp.blogspot.com/--A1X3ee3TJk/TpvifIV_sAI/AAAAAAAAAIg/yzGSJ4atSIE/s200/hull-comedy-fest-LOGO.gif" width="200" /></a></span></div><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><span style="line-height: 130%;">Members of the business community are swapping the meetings for the microphone at the first ever Comedy Souper Bowl.</span></span><br />
<br />
<span style="font-size: small;"><span style="line-height: 130%;"> </span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><span style="line-height: 130%;">Part of Hull Comedy Festival, brave individuals will each have a five-minute set in which to make their peers laugh, guffaw and chuckle. Funds raised will go to the Smile Foundation, supporting the Hull Memory Clinic, Hornsea Inshore Rescue and Sunshine House in 2011.</span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><span style="line-height: 130%;">The full line-up includes some of Hull and East Yorkshire’s well-known business figures:</span></span></div><ul style="font-family: Arial,Helvetica,sans-serif; margin-top: 0cm; text-align: justify;" type="disc"><li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;"><span style="line-height: 130%;">Graham Jenkinson, Managing Director of Jenko Designs</span></span> </li>
<li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;"><span style="line-height: 130%;">Graham Boanas, Managing Director of West 1</span></span> </li>
<li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;"><span style="line-height: 130%;">Sam Whitaker, General Manager of Hull Esteem Consortium</span></span> </li>
<li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;"><span style="line-height: 130%;">Gary Major, New Media Manager at H&H Agency</span></span> </li>
<li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;"><span style="line-height: 130%;">Paul Hazel, Director of the Hypnotherapy Clinic</span></span> </li>
<li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;"><span style="line-height: 130%;">Rob Penrose, Managing Partner of Andrew Jackson</span></span> </li>
<li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;"><span style="line-height: 130%;">Steve Marsden, Managing Director of the Gargleblasters</span></span> </li>
<li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;"><span style="line-height: 130%;">Rich Quelch</span>, Marketing Manager of eskimosoup </span></li>
<li class="MsoNormal" style="line-height: 130%;"><span style="font-size: small;">Colin Hart, Financial Controller of KMS Facilities Group</span></li>
</ul><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><span style="line-height: 130%;">Rob Penrose, managing partner at Hull law firm Andrew Jackson, said: </span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><span style="line-height: 130%;">"I am very keen to help the Smile Foundation in its work in supporting local Hull and East Riding charities.</span><span style="line-height: 130%;"> I am absolutely hopeless at telling jokes,and always forget the punch line. Doing something like this is completely outside my comfort zone, but it gives me a great opportunity to share my hopeless joke-telling abilities with many others.</span> Why should I suffer in silence?"</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><span style="line-height: 130%;">Organiser John Gilbert, Marketing Director of eskimosoup, added:</span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><span style="line-height: 130%;">“I think that the frightening reality is starting to set in now for some of the contestants. The thing is that they can only succeed; we are all going to raise money for a great cause and everyone wants to see these guys do well. Hopefully this will become an annual event and maybe next year we’ll get some ladies entering!”</span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: 130%; text-align: justify;"><span style="font-size: small;"><b><span style="line-height: 130%;">The live final takes place from 7.30pm until 11pm on Friday 11<sup>th</sup> November at Brantingham Park, Elloughton. Anyone is welcome to attend and show their support. Entry is free, though the Smile Foundation will be collecting donations on the night.</span></b></span></div>Unknownnoreply@blogger.com0Hull, City of Kingston-upon-Hull, UK53.746731392580763 -0.3374674753936233253.695389392580765 -0.42805697539362331 53.798073392580761 -0.24687797539362333