Thursday, 16 February 2012

eskimosoup Grows International Business

Hull-based marketing team eskimosoup has restructured to support their continued business growth of e-learning services amongst an overseas client base.

Based in Hull city centre, eskimosoup has seen year-on-year growth in turnover since their merger with two other companies in 2008. The company’s client base includes e-commerce businesses and retail operations, whilst approximately half of their business comes from NHS trusts across the north of England.

In addition to providing core marketing, design and web development services, the team has over the past three years developed an online health and safety training and management system named Safeon. Safeon’s asbestos awareness training and their “world first” confined space training packages are being used by blue chip clients in the Middle East and at sites across Europe. In a move to help the company maximise this opportunity for significant growth, former managing director of eskimosoup Chris Middleton has taken strategic lead of Safeon with a view to maximising its global potential.

To ensure that eskimosoup can continue to grow whilst maintaining quality; John Gilbert has become eskimosoup’s Managing Director, whilst former marketing manager, Rich Quelch has been promoted to Account Director.

Chris Middleton, speaking about his change in role said: “After a lot of hard work and determination we are now at a point where our online learning platform is being adopted by some of the largest companies in Europe with sites around the world. To pursue this exciting opportunity it is essential that Safeon becomes a company in its own right with a dedicated leadership team.”

“In order to look after the clients and employees of eskimosoup that got us to this point in the first place; John, Rich and the team are ideally placed to focus on how we can continue to provide the very best of service to the very best of clients.”

eskimosoup are relocating to larger offices in June and will in the same month be using their communications sponsorship of Humber Business Week as a platform to launch their next generation of mobile application products.