Monday, 22 February 2010

Health Central Official Opening is a Great Success

Health Central, the UK's first integrated healthy living 'one-stop-shop' to be introduced into the High Street, had it's official opening on Friday. The day was a tremendous success, with delegates from local business and the public sector turning out to support this hugely innovative contribution to public health.

Hull Truck Theatre, opposite the Health Central shop, provided the venue for the event, and offered a warm welcome to all attendees.

The event opened with speeches from Kath Lavery, Chair of NHS Hull, and Dr Wendy Richardson, Director of Public Health. Both did a great job of conveying the essence of Health Central, along with their own excitement in a project that promises to make a real difference to the people of Hull.

Entertainment came from the Hull branch of the Russian Community, who performed traditional Russian dance throughout the event, and a thrilling martial arts display from Britain's Got Talent finalists, Strike, drew the presentation to a close.

Following the speeches, delegates were invited to tour the Health Central premises and speak to the staff. The colourful decor and the friendly staff created a really positive atmosphere for all and indicated a bright future for the venture.

The Centre was then officially opened through the unveiling of a commemorative plaque by the Home Secretary, Rt Hon Alan Johnson MP.

eskimosoup tendered for the marketing contract for Health Central in September 2009, and were delighted to be appointed by a panel of health professionals.

We have worked very closely with NHS Hull and partners since then, and have developed a full marketing plan including: branding, social media campaign, events programme, PR, advertising, and partnership marketing initiatives.

eskimosoup would like to thank everyone involved in making the opening event a big success.

For more information on Health Central, please visit the facebook page at