Google's new algorithms Panda and Penguin are providing us with great opportunities to rank higher through creating great content that people love and share. Yes you still need to do the standard on page SEO and yes back links will still be part of your strategy, however brilliant content is what Google and your prospective customers want to see.
In most cases there is a risk of failure. With marketing we try something, we test it and we make a decision on how to improve it for next time.
Pushing yourself will bring benefits you do not want to be going through the motions. Putting yourself one step ahead of SEO trends will improve your position and minimise the amount of fierce competition you will have. The interest from users will be much more regular and demanding with big content. Eskimosoup Graphic Designers In Hull are the people you can trust in terms in SEO.