Monday, 27 July 2009

The BIG NHS Communications Challenge is inviting NHS employees to share their communications challenges with us.

We hope to use the information to better understand themes, and common issues that NHS communicators are faced. Then, we will set our team the challenge of developing solutions to key problems with the aim of sharing them with NHS teams around the country.

We are doing this to help us understand what is causing NHS communicators pain, though if we can relieve this pain it should benefit all.

This is your chance to share the problem by voicing those issues that make your life more difficult than it needs to be!

What do we mean by a communications challenge?

Anything that causes barriers to effect two-way communication with your target audience.

The more specific the better, though here are some examples of challenges we've worked on in the past 2-months:

The need to reduce the cost per member for NHS membership schemes

> Collaboratively we've developed a 3-stage digital communication system that dramatically reduces print, post and admin costs, as well as greatly enhancing communication with members using multiple channels.

A way of saving time from the onerous task of uploading Trust Board Papers to websites

> We've developed a streamlined upload system that is saving communications teams between 1 and 3 full days per quarter.

A way of more efficiently emailing groups of people, and being able to measure reach

> We've developed a process whereby segmented groups can be emailed specific messages and with reporting on open rates, click throughs etc. all within the boundaries of data protection.

To participate in the Big NHS Communications Challenge, please sum up for us a challenge you need fixing, along with any supporting information.

You can do this by either emailing or by calling 01482 327230

This is a chance to put a creative and technical team to work on your problem, without impacting on your budget. All communications will be held in the strictest confidence and will not be shared without your express permission.

If you've not dealt with us before, we'd be delighted to provide references.

The deadline for submissions is Wednesday 9th September.

I hope we hear from you - many thanks!

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