Tuesday, 17 February 2009

An Example of Good Leaflet Structure

•    Imagine an A5 leaflet. Typically, it may have a front and back cover and a two page spread inside.

•    The front cover lends itself to a single, powerful statement and a hard-hitting graphic to support the leaflet's title. These should be gripping enough to make anyone want to read on.

•    On page two you can set out the problem. For instance, the situation against which you are campaigning.

•    On page three, right opposite, you can explain what you are trying to do about the situation on page two; and how, when and where.

•    Finally, on the back cover, tell us about yourself and your organisation. Don't forget to include contact details for people who want to know more or want to get involved.

•    If you are working in association with another organisation, be sure to mention them. See if you can add their logo to your flyer. Their support will add authority to your efforts.

•    Try not to overload readers with too much information, but do try and answer common questions and concerns. Aim for not too much but not too little.

•    Create accurate models and mock-ups for your brochure. Cut and fold your brochure to size. Use the same type of paper that you will ultimately print on, and review your work.

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