Thursday, 10 November 2011

Good Healthy Marketing

When it comes to websites, blogs, brochures and things like this, it’s quite easy to talk-the-talk, though often this doesn’t provide the reader with any real substance. With this in mind, I thought it would be better to show you how when it comes to working with the NHS we walk the walk through an overview of eskimosoup’s recent experience and examples of creative solutions to some pretty tough challenges!

If you’d like to be sent our portfolio of work with the NHS, including profiles on 20 projects and campaigns we’ve delivered, please email or call 01482 223866

In the meantime and for quick reference; here are 10 recent achievements to give you a flavour of our work:

1. Midwife Hull
We worked with NHS Hull to develop "Midwife Hull" the first interactive Facebook profile from the NHS. As well as achieving healthy lifestyle behavioural change amongst young pregnant women, the campaign achieved significant TV and press coverage. We even took a call from Facebook’s marketing team who wanted to use it in their PR!

2. No Smoking Day
We developed a programme of activities for No Smoking Day in Hull by setting members of our company an Apprentice-style challenge to come up with innovative and engaging ways of spreading important messages. We generated events with Hull City football club, Hull FC rugby club, a shopping centre, a brass band and even a group of student zombies out promoting health messages – crucially, the activity contributed to a 21% increase in stop smoking services accessed that month.

3. How's Your Business Feeling?
Along with NHS Stoke and partners we developed "How's Your Business Feeling?"; an interactive self-assessment and training resource helps managers and organisations to create a mentally healthy workplace that is inclusive and supportive of people with experience of mental health problems.

4. 365 (Annual Report)
Working with NHS Hull’s communications team we developed 365; a way of breathing new life into the Trust’s annual report through an attractive magazine-style design. The report received the Award of Excellence at the Association of Communicators in Business Awards in 2010.

5. Health Central
eskimosoup were appointed as marketing lead for the launch of Health Central; the UK’s first integrated healthy lifestyles centre on the High Street. The diverse launch programme of events was hailed a success and achieved the target of services being accessed within the first 12 months.

6. Throat Cancer Campaign
Humber and Yorkshire Coast Cancer Network commissioned eskimosoup to run a 3 month marketing campaign to raise the awareness of symptoms of laryngeal cancer and lead to behaviour change amongst men aged 45+ in wards of Hull and Grimsby. Still in progress at the time of writing this – the campaign has seen a healthy direct response through high impact communications at events, in press, radio and TV.

7. Blokes Jokes
eskimosoup partnered with NHS Hull to use Hull Comedy Festival as a vehicle to connect with men in Hull living in areas of deprivation on issues surrounding physical health. Working with local comedians and bars, we developed the innovative "Bloke Jokes" programme which independent researchers reported scored very highly in terms of recall and attitude change. This was followed by a second phase "For Better, For Worse" which is still in development.

8. Working for Mental Health
eskimosoup developed "Working for Mental Health" which is our first project used centrally by the Department of Health.

9. Peter’s Story (Suicide Prevention)
We were appointed by NHS Hull to roll-out a key aspect of their suicide prevention strategy. This involved targeted distribution of a DVD resource called "Peter’s Story" along with an events and PR programme which included TV, radio and press features. Due to the great work by NHS Hull, Peter’s Story is cited as a best practice case in the national suicide prevention strategy.

10. Path to Success
Working on behalf of Earning & Learning at the NHS we developed a programme called the "Path to Success" which was rolled out across all secondary schools in Hull and was facilitated by Britain’s Got Talent Finalists and martial arts duo, Strike. The programme received 100% positive feedback from all participating schools.


We recently began working on some interesting projects for the teams at NHS Nottinghamshire and NHS Leeds, so hope to be able to report on more great results in 2012!

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