Wednesday, 29 June 2011

Introducing St Stephen's TV

eskimosoup has teamed up with Newport-based filmmakers Classlane and Anlaby-based design team Bryce Mennell to develop and broadcast the pilot episode of St Stephen's TV to showcase the shopping centre’s hottest products ahead of the summer.

As part of the St Stephen's Summer Essentials programme of activity, we’ve worked with some awesome partners to develop an approach to marketing that put St Stephen's retailers at the heart of the action.

The Summer Essentials campaign has been brought to life by some fantastic creative work from Bryce Mennell and a vibrant summer edition of St Stephen's TV in which over a dozen St Stephen's retailers took part. The film is available online and had been broadcast for two weeks in the High Street within a spectacular giant summer shades display. The film has been made thanks to Classlane, Tina Gill Personal Stylist, Kate Mason and the management team at St Stephen's Shopping Centre who championed this new initiative.

As well as the film, the campaign has featured fun interactive events such as the St Stephen's Garden Party, including games, food samples and live music from Lee Green and the Gargleblasters.
The events conclude this Saturday with the Summer Shades style-event featuring street dancers and style advice.

We’ve enjoyed this partnership with our industry peers and hope that we get the opportunity to do so time and time again!

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