eskimosoup client St Stephen’s shopping centre is raising the city of Hull to new heights as it is recognised against the likes of much larger London and National schemes.
Efforts to make the shopping centre a real success for the people of Hull and East Riding and to boost the local economy has been acknowledged in the only retail PR and marketing awards in the UK.
The BCSE Purple Apple awards are unique in that they identify effective shopping centre media relations and marketing within the UK shopping centre sector, showcasing new industry standards of delivery, performance and innovation, putting a whole new outlook on shopping centre marketing. Winners will be announced at the Purple Apple Marketing Awards Dinner taking place on Thursday 12 May at The Brewery, London.
St Stephen’s Shopping Centre was nominated within the ‘Public/ Media Relations Category’ for its effective PR and events management which has led to St Stephen’s lifting footfall to over 9 million in 2010 an increase of 17% in just 2 years! The shopping centre offers a complete experience for shoppers with all the latest high street brands, a great selection of eateries and a first-class cinema. Despite the national downturn, St Stephen’s continued to attract shoppers and new tenants, with some stores reporting record footfall and turnover figures throughout November and December.
Jim Harris, Centre Manager, said: “We’re delighted with this achievement. St Stephen’s has grown quickly over the last 18 months to become a thriving shopping centre that is fully-let. That this has been recognised by the industry body; Purple Apple, is a brilliant testimony to the effort and commitment of the entire team.”
John Gilbert, Marketing Director at eskimosoup said: “eskimosoup deliver media relations, PR, marketing and events support for St Stephen’s. They are a premier client and working with them is a real feather in our cap. The fact that our hard work is receiving national recognition makes it all the more exciting.”
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