No, Managing Director Chris Middleton hasn’t got hitched… but he did make his vows when it comes to social media as guest speaker at the British Bridal Exhibition in Harrogate (BBEH) this week.
Chris’s presentation followed a taster of “The Mary Portas Guide to Successful Retailing”. Speaking on social media marketing specifically for the bridal retail industry Chris gave an overview followed by case studies and plain English hints and tips to get ahead in social media.
Stating that retail is changing, he described how the Internet is changing our buying behaviour. For instance, how we make decisions to buy is affected by the content found written by people similar to ourselves (recommendations and referrals) and not so much by what big brands and marketing people say about their products. With over 1.3 million people over the age of 18 and engaged to be married using facebook and with over 25 million people UK wide using facebook Chris recommends simple and basic marketing advice... Hang out where your customers hang out!
More information about eskimosoup’s social media approach.
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