Wednesday, 9 February 2011

eskimosoup Case Study: Keep Measles Out of Hull!

Here's the fifth in our series showcasing eskimosoup's work. We were commissioned by NHS Hull to develop and deliver their first Social Media marketing campaign.

The Approach

eskimosoup developed a participative campaign approach, striking visuals and facilitated educational workshops for three primary schools. Working with young children, we developed a range of promotional videos aimed at highlighting the dangers of measles and how parents in Hull can protect their children.

The products were promoted through a campaign of traditional PR and Social Media marketing.

The Outcomes
  • Over 1,000 interactions with the target market.
  • Significant increase in uptake of the MMR vaccine attributed to the campaign.

No comments:

Post a Comment