tag:blogger.com,1999:blog-1902365787081896713.post7652726916013982966..comments2023-10-12T12:42:09.530+01:00Comments on eskimosoup - souper news: How do I control my Company Image in Social Media marketing?Anonymoushttp://www.blogger.com/profile/18197037379199276165noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1902365787081896713.post-48902077878661959172009-12-09T10:40:56.343+00:002009-12-09T10:40:56.343+00:00I was asked recently for a copy or guidelines for ...I was asked recently for a copy or guidelines for social media policy. Do we have a guideline for writing a policy? Well not really, there are do's and don'ts yes, but without getting to know an organisation and its industry it is hard to suggest something that covers all industries and all the groups social media affects. Here was my answer.<br /><br />Instead of developing just a ‘policing policy’, as you know or will soon find out, you have a lot less control then you think with social media, even with a written policy document.<br /><br /> <br /><br />I still believe a document of do’s and don’ts is required we have something similar here where we call it non-negotiables, which is a simple list that covers not just social media, but how we conduct ourselves in the workplace. what we do online is the same as offline so we would consider, bullying, lewd conduct, fowl language, illegal drugs use, passing on confidential data (the list goes on) as non-negotiable activities; on and offline we see no distinction.<br /><br /> <br /><br />Just a policing policy is a just short-term solution. The real solution is in developing a plan to teach your audience, customers and staff etc the benefits of social media and how it can be used for good in the future. I would suggest that if you decide to become more involved in social media and you implement it into your marketing strategy, part of the plan would be to communicate effectively your intentions and goals to your different audiences.<br /><br />Chris<br /><br />www.eskimosoup.co.ukAnonymoushttps://www.blogger.com/profile/18197037379199276165noreply@blogger.com